Global Media Journal ISSN 1550-7521 2016 Vol. 14 No. 27: 42 1 ` This article is available in: http://www.globalmediajournal.com Research Article Md. Nekmahmud 1* and Md. Ferdush Rahman 2 1 Research Scholer, Department of Markeing, Faculty of Business Studies, Begum Rokeya University Rangpur, Bangladesh 2 Associate Professor, Department of Markeing, Dean of Faculty of Business Studies, Begum Rokeya University Rangpur, Bangladesh *Corresponding author: Md. Nekmahmud  argonmkt@yahoo.com Department of Markeing, Faculty of Business Studies,Begum Rokeya University Rangpur-5400, Bangladesh. Tel: 08032776851 Citation: Md. Nekmahmud, Md. Rahman F. Audience Aitude Towards Satellite TV Program and Adverising in Bangladesh. Global Media Journal. 2016, 14:27. Introducion Mass media are devices for the exchange of data, ideas, and thoughts to both general and paricular groups of audience. Satellite television is the most powerful mass media in the world. A television is accountable to the mass people of the world. The aims of satellite television are the development of the lives of the people and socioeconomic progress through its creaive programs. The Satellite Television provides the disseminaion of informaion, an extension of educaion, the moivaion for development aciviies to the mass people of the world. Naional and internaional news, documentary and development programs and various entertainment programs are enjoyed by ofering the satellite Television. In Bangladesh, diferent kinds of Satellites channel provide diferent kinds of educaion informaion, news, internaional news, sport news, moivaion development programs, cultural programs and other programs include diferent issues like agriculture, health and populaion, children and women, educaion and human rights etc. to the mess people of the Bangladesh. TV is a capable medium for engaging mass groups of viewers - it contacts individuals paying litle heed to age, sex, salary, or instructor level. What's more, TV ofers sight and sound, and it makes emoional and exact representaions of individuals and items [1]. Satellite staions, minimal efort and an enormous enthusiasm of TV viewership for diversion purposes have made the quick development of satellite TV everywhere throughout the world [2]. The mid 1990s saw the start of a new era of television programs, whose purpose is to capture fascinaing images of real people by ilming their lives in front of cameras. Many researchers stress the fact that television introduces images of life that could play a major role in moivaing and inluencing the audience’s percepions and opinions [3-5]. Media in general and Television (TV) play a major role in shaping socieies since TV has become a spiritual and moral reference point to viewers, creaing a social change by transmiing desirable informaion to viewers [6,7]. In Bangladesh the quick interest for satellite TV is no special case. While the fast development of digital television was viewed as an unmistakable component in the Western World in the 1960s [8] the inhabitants of a poor Audience Aitude Towards Satellite TV Program and Adverising in Bangladesh Abstract The study invesigates the audience aitude towards satellite TV programs and adverising in Bangladesh and also exams to the program preference of the audience. The study is descripive in nature, to conduct the research, primary and secondary data sources of informaion were used. The study has been conducted among 505 respondents includes the seven (7) categories of audiences on the diferent geographic locaion of Bangladesh. The result of the study shows that 90.9 percent of audiences are watched private Satellite TV channels. 20.0 percent of audiences are interested to see more TV programs on Indian Bangla channels. 36.0 percent of audiences are more preferred watching news and drama in Bangladeshi TV channels. 40.7 percent of Bangladeshi people are more preferred watching movies on Indian TV channels. It also demonstraions that 27.1 percent of audiences are avoiding the adverising at the ime of the telecasing the TV programs, but 46.3 percent of the audiences prefer to see more adverising in the middle of the program. 64.6 percent audience believed that Bangladeshi satellite TV channels broadcast the standard qualiies of adverising. This research helps to the program producer to ind out; when audiences prefer watching the adverising and which programs are the most preferable for adverising. Keywords: Television; Satellite channel; Adverising; Television adverising; Aitude; Bangladesh Received: July 29, 2016; Accepted: October 22, 2016; Published: October 28, 2016