Cognitive Development 34 (2015) 28–38
Contents lists available at ScienceDirect
Cognitive Development
Children attribute mental lives to toys when
they are emotionally attached to them
Nathalia L. Gjersoe
∗
, Emily L. Hall, Bruce Hood
Bristol University Cognitive Development Centre, Bristol University, 12a Priory Road, Bristol BS81TU, UK
a r t i c l e i n f o
Keywords:
Anthropomorphism
Attachment toys
Security blankets
a b s t r a c t
Anthropomorphism of toys has been portrayed in popular cul-
ture with notable examples such as children’s fairy stories, and,
more recently, in movies like Toy Story. However, studies of chil-
dren’s attitudes toward inanimate objects suggest that they do not
attribute mental states to toys. In two studies using a mental state
induction technique, we demonstrate that children do exhibit this
tendency with toys that are also their attachment objects. Attribu-
tion of mental states to objects was not simply due to familiarity,
category membership, or perceptual similarity to sentient beings,
but rather to emotional attachment combined with personifying
features such as a face.
© 2014 Elsevier Inc. All rights reserved.
1. Introduction
There were few dry eyes in the audience when Jessie, the toy cowgirl in the movie Toy Story 2,
recounts the pain of being abandoned by her owner. Children’s movies manipulate with astonishing
ease our tendency to attribute mental lives to inanimate objects. Yet, a divide exists within develop-
mental literature as to whether young children truly do think of toys as having mental states. Piaget
(1930) described widespread animism in childhood on the basis of studies showing that young chil-
dren attribute thoughts and feelings to inanimate entities. However, he did not distinguish between
animism, which is the attribution of life to the lifeless, and anthropomorphism, which is the attribution
∗
Corresponding author. Present address: Department of Childhood, Development & Learning, Open University, Walton Hall,
Milton Keynes MK7 6AA, UK.
E-mail addresses: Nathalia.Gjersoe@open.ac.uk (N.L. Gjersoe), Bruce.Hood@bris.ac.uk (B. Hood).
http://dx.doi.org/10.1016/j.cogdev.2014.12.002
0885-2014/© 2014 Elsevier Inc. All rights reserved.