See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/228431157 An explorative study of testing the effectiveness of product placement compared to 30-second commercials Article · January 2006 CITATIONS 6 READS 35 2 authors, including: Irene Roozen University of Leuven 31 PUBLICATIONS 254 CITATIONS SEE PROFILE All content following this page was uploaded by Irene Roozen on 11 January 2017. The user has requested enhancement of the downloaded file. All in-text references underlined in blue are added to the original document and are linked to publications on ResearchGate, letting you access and read them immediately.