Apple’s Supply Chain Strategy Hettiarachchi H.A.H. harshaka@kln.ac.lk Dept. of Commerce and Financial Management Faculty of Commerce and Management Studies University of Kelaniya Sri Lanka Apple Inc. Apple Inc. is an American origin multinational company that designs, develops, and sells consumer electronics, computer software, and online services, which was founded by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976. Apple brand was successfully established under the leadership of Steve Jobs which ultimately became one of the top tech innovative company in the world today with a large number of loyal customer base. Apple produces state of the art devices including smartphones (iPhone), tablet computers (iPad), personal computers (iMac), laptops (MacBook), portable media players (iPod), smart watch (Apple Watch) aŶd reĐeŶtlLJ iŶtroduĐed Apple Tǀ. Also, Apples softǁare aŶd appliĐatioŶs segŵeŶt ŵaiŶlLJ ĐoŶsist operating systems (OS X and iOS), iTunes media player and web browser (Safari). Furthermore, Apples oŶliŶe serǀiĐes iŶĐlude iTuŶes “tore, iO“ App Store, Mac App Store, and iCloud operating systems (Apple, 2016). Apple is a symbol of consistent technology innovation and famous for elegance in design. In fact, it has been proven throughout of its sophisticated revolutionary product launches. These ĐharaĐteristiĐs ǁere ďaĐked ďLJ Apples strategiĐ ǀisioŶ aŶd ŵissioŶ stateŵeŶts, ǁhiĐh ĐoŶtiŶue to ŵotiǀate the ĐoŵpaŶLJs eŵploLJees to support aŶd ĐoŶtriďute to sustaiŶiŶg the Đoŵpetitiǀe advantage through groundbreaking innovations. Consequently, Apple was ranked among the best supply chain management companies around the world for recent consecutive years. Recently, in 2015, for an example, Gartner, a US-based research and advisory company, awarded