See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/227107320 Stakeholder management and the stakeholder matrix: Potential strategic marketing tools Article in Journal of Market-Focused Management · January 1996 DOI: 10.1007/BF00190039 CITATIONS 57 READS 1,075 1 author: Michael Polonsky Deakin University 242 PUBLICATIONS 3,478 CITATIONS SEE PROFILE All content following this page was uploaded by Michael Polonsky on 16 January 2017. The user has requested enhancement of the downloaded file.