See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/230308679 Marketing churches on the Internet: an analysis of the dialogic potential of Christian web sites Article in International Journal of Nonprofit and Voluntary Sector Marketing ยท November 2010 DOI: 10.1002/nvsm.400 CITATIONS 15 READS 151 2 authors: Richard D. Waters University of San Francisco 73 PUBLICATIONS 1,197 CITATIONS SEE PROFILE Natalie Tindall Lamar University 26 PUBLICATIONS 217 CITATIONS SEE PROFILE All content following this page was uploaded by Richard D. Waters on 21 January 2014. The user has requested enhancement of the downloaded file. All in-text references underlined in blue are added to the original document and are linked to publications on ResearchGate, letting you access and read them immediately.