See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/262436150 Brand choice patterns and differential reinforcement levels in consumer products' categories Article · September 2013 CITATIONS 0 READS 25 2 authors, including: Some of the authors of this publication are also working on these related projects: Consumer Behaviour Analysis applied to Mobile Marketing View project Oscar Robayo Institución Universitaria Politécnico Grancolombiano 10 PUBLICATIONS 10 CITATIONS SEE PROFILE All content following this page was uploaded by Oscar Robayo on 09 October 2014. The user has requested enhancement of the downloaded file. All in-text references underlined in blue are added to the original document and are linked to publications on ResearchGate, letting you access and read them immediately.