ʡ˓аˍˋˌ˔ˍˋ ˖ːˋ˅ˈ˓˔ˋ˕ˈ˕ , Мˈˇˋцˋː˔ˍˋ ˍˑˎˈˉ – ʠ˕а˓а Заˆˑ˓а ɋɛɨɪɧɢɤ ɞɨɤɥɚɞɢ ɨɬ ɘɛɢɥɟɣɧɚ ɤɨɧɮɟɪɟɧɰɢɹ 16 - 17 ɦɚɣ 2014ɝ. 173 ȺɇȺɅɂɁ ɂ ȼɔɁɆɈɀɇɈɋɌɂ ɁȺ ȼɇȿȾɊəȼȺɇȿ ɇȺ SPA ɉɊɈȾɍɄɌɈȼɂ Ʌɂɇɂɂ ɇȺ ɈɋɇɈȼȺɌȺ ɇȺ ɄɊɂɋɌȺɅɂ ȼ ɍɋɅɈȼɂəɌȺ ɇȺ SPA ɂ АELLNESS ɉɊȺɄɌɂɄɂɌȿ ȼɚɧɹ ɉɚɜɥɨɜɚ 1 , Ʉɪ. ɋɬɚɧɟɜɚ 2 1- Ɇɚɝɢɫɬɴɪ ɋɉȺ ɤɭɥɬɭɪɚ, ɢɡɬɨɱɧɢ ɢ ɚɤɜɚ ɩɪɚɤɬɢɤɢ 2- ȻȺȽȽ Aim: to research the impact of Crystal therapy on the human body in SPA and Wellness practices. Methods: The object were 30 clients of SPA centers. The special Crystal therapy SPA products using minerals were applied to all of them. A psychometric test SMS of clients and professional and customer opinion on applied SPA procedures were conducted. Results: A variational and correlative analysis of the obtained data were done. 77% of participants have well reaction to Crystal therapy and have a positive attitude to the crystal procedures. They want to try new ones. 63% of clients would gave their preference to crystal therapy and 33% of research group have not information about Bulgarian SPA centers offering Crystal therapy. Conclusion: The products using precious and semiprecious stones are well accepted and preferred by customers of SPA centers. Keywords: Crystal therapy, SPA, Wellness ȼɴɜɟɞɟɧɢɟ. Ʉɪɢɫɬɚɥɨɬɟɪɚɩɢɹɬɚ, ɤɨɹɬɨ ɢɡɭɱɚɜɚ ɜɴɡɞɟɣɫɬɜɢɟɬɨ ɧɚ ɤɪɢɫɬɚɥɢɬɟ ɜɴɪɯɭ ɱɨɜɟɲɤɨɬɨ ɡɞɪɚɜɟ, ɟ ɩɨɡɧɚɬɚ ɧɚ ɯɨɪɚɬɚ ɩɨɜɟɱɟ ɨɬ 5000 ɝɨɞɢɧɢ, ɨɬ ɢɡɪɚɛɨɬɤɚɬɚ ɧɚ ɪɢɬɭɚɥɧɢ ɩɪɟɞɦɟɬɢ ɢ ɭɤɪɚɲɟɧɢɹ, ɞɨ ɢɡɩɨɥɡɜɚɧɟɬɨ ɧɚ ɧɚɣ-ɯɭɛɚɜɢɬɟ ɟɤɡɟɦɩɥɹɪɢ ɡɚ ɜɴɡɞɟɣɫɬɜɢɟ ɜɴɪɯɭ ɩɫɢɯɨɦɟɧɬɚɥɧɢɬɟ ɫɩɨɫɨɛɧɨɫɬɢ ɢ ɫɴɯɪɚɧɹɜɚɧɟ ɧɚ ɡɞɪɚɜɟɬɨ. Ɉɳɟ ɨɬ ɞɴɥɛɨɤɚ ɞɪɟɜɧɨɫɬ ɯɨɪɚɬɚ ɢɡɩɨɥɡɜɚɥɢ ɫɤɴɩɨɰɟɧɧɢɬɟ ɢ ɩɨɥɭɫɤɴɩɨɰɟɧɧɢ ɤɚɦɴɧɢ ɡɚ ɪɚɡɥɢɱɧɢ ɦɚɝɢɱɟɫɤɢ ɢ ɪɟɥɢɝɢɨɡɧɢ ɪɢɬɭɚɥɢ, ɲɚɦɚɧɫɤɢ ɩɪɚɤɬɢɤɢ ɢɥɢ ɩɪɨɫɬɨ ɡɚ ɭɤɪɚɲɟɧɢɟ. ɋɩɨɪɟɞ ɧɹɤɨɢ ɭɱɟɧɢ ɦɚɢɬɟ ɛɢɥɢ ɩɴɪɜɢɬɟ, ɤɨɢɬɨ ɡɚɩɨɱɧɚɥɢ ɞɚ ɢɡɩɨɥɡɜɚɬ ɤɚɦɴɧɢɬɟ ɡɚ ɞɢɚɝɧɨɫɬɢɤɚ ɢ ɥɟɱɟɧɢɟ ɧɚ ɧɹɤɨɢ ɛɨɥɟɫɬɢ. Ⱦɪɭɝɢ ɫɩɟɰɢɚɥɢɫɬɢ ɬɴɪɫɹɬ ɤɨɪɟɧɚ ɧɚ ɤɪɢɫɬɚɥɨɬɟɪɚɩɢɹɬɚ ɜ ɂɧɞɢɹ ɢ Ⱥɬɥɚɧɬɢɞɚ. Ⱦɧɟɫ ɤɚɦɴɧɢɬɟ ɧɚɦɢɪɚɬ ɜɫɟ ɩɨ-ɲɢɪɨɤɚ ɭɩɨɬɪɟɛɚ. ɋɴɜɪɟɦɟɧɧɚɬɚ ɧɚɭɤɚ ɫɴɳɨ ɢɡɩɨɥɡɜɚ ɤɪɢɫɬɚɥɢɬɟ ɡɚ ɩɪɟɞɚɜɚɧɟ ɢ ɭɫɢɥɜɚɧɟ ɧɚ ɟɧɟɪɝɢɹɬɚ. Ʉɪɢɫɬɚɥɢɬɟ ɧɚ ɪɭɛɢɧɚ ɫɟ ɢɡɩɨɥɡɜɚɬ ɜ ɥɚɡɟɪɢɬɟ. Ʉɜɚɪɰɨɜɢɬɟ ɤɪɢɫɬɚɥɢ ɜ ɭɥɬɪɚɡɜɭɤɨɜɢɬɟ ɭɫɬɚɧɨɜɤɢ, ɱɚɫɨɜɧɢɰɢɬɟ, ɤɨɦɩɸɬɴɪɧɢɬɟ ɩɥɚɬɤɢ, ɜ ɪɚɞɢɨɬɟɯɧɢɤɚɬɚ. ɋɪɟɞ ɧɚɣ-ɦɨɞɟɪɧɢɬɟ, ɧɨ ɧɟ ɞɨ ɬɚɦ ɪɚɡɜɢɬɢ ɦɟɬɨɞɢ, ɢɡɩɨɥɡɜɚɧɢ ɜ ɤɨɡɦɟɬɨɥɨɝɢɹɬɚ ɢ SPA ɢɧɞɭɫɬɪɢɹɬɚ ɟ ɜɥɚɝɚɧɟɬɨ ɧɚ ɫɤɴɩɨɰɟɧɧɢ ɢ ɩɨɥɭɫɤɴɩɨɰɟɧɧɢ ɤɚɦɴɧɢ ɢ ɦɢɧɟɪɚɥɢ ɜ ɤɨɡɦɟɬɢɱɧɢ ɩɪɨɞɭɤɬɢ. Ɇɢɧɟɪɚɥɢɬɟ ɢɦɚɬ ɪɟɞɢɰɚ ɤɚɱɟɫɬɜɚ, ɤɨɢɬɨ ɞɟɣɫɬɜɚɬ ɛɥɚɝɨɬɜɨɪɧɨ ɜɴɪɯɭ ɤɨɠɚɬɚ ɧɚ ɥɢɰɟɬɨ ɤɚɬɨ ɜɢɞɢɦɨ ɫɟ ɜɴɡɫɬɚɧɨɜɹɜɚ ɡɞɪɚɜɟɬɨ ɢ ɦɥɚɞɟɠɤɚɬɚ ɢ ɤɪɚɫɨɬɚ. Ɉɫɜɟɧ ɜ ɤɨɡɦɟɬɢɤɚɬɚ ɡɚ ɥɢɰɟ ɢ ɬɹɥɨ ɤɪɢɫɬɚɥɢɬɟ ɡɚɩɨɱɜɚɬ ɞɚ ɫɟ ɢɡɩɨɥɡɜɚɬ ɢ ɜ ɞɟɤɨɪɚɬɢɜɧɚɬɚ ɤɨɡɦɟɬɢɤɚ. Ɇɚɤɚɪ ɢ ɧɟ ɬɨɥɤɨɜɚ ɩɨɩɭɥɹɪɧɢ ɜ ɝɨɥɟɦɢɬɟ ɋɉȺ ɰɟɧɬɪɨɜɟ ɨɬ ɫɜɟɬɨɜɟɧ ɦɚɳɚɛ ɦɨɝɚɬ ɞɚ ɫɟ ɜɢɞɹɬ ɢ ɫɬɚɢ ɡɚ ɪɟɥɚɤɫ ɫ ɨɝɪɨɦɧɢ ɤɴɫɨɜɟ ɤɪɢɫɬɚɥɢ, ɤɚɤɬɨ ɢ ɩɨɦɟɳɟɧɢɹ ɡɚ ɤɪɢɫɬɚɥɨɬɟɪɚɩɢɹ ɫɩɟɰɢɚɥɧɨ ɞɟɤɨɪɢɪɚɧɢ ɡɚ ɩɪɨɰɟɞɭɪɚɬɚ. ȼɫɟ ɩɨ ɩɨɩɭɥɹɪɧɢ ɫɬɚɜɚɬ ɤɪɢɫɬɚɥɧɚɬɚ ɩɚɪɧɚ ɛɚɧɹ ɢ ɤɪɢɫɬɚɥɧɚɬɚ ɫɚɭɧɚ.