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ELSEVIER Journal of Pragmatics 23 (1995) 199-226
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'Accounts' in negotiation discourse:
A single-case analysis
Alan Firth
Department of Languages and Intercultural Studies, Aalborg University, Havrevangen 1,
DK-9000 Aalborg, Denmark
Received August 1993; revised version December 1993
Abstract
The pragmatic and discursive functions of accounts have been the subject of considerable
scholarly attention in recent decades. In their seminal paper, Scott and Lyman (1968) define
'accounts' in a retroactive sense, as "statements made to explain unanticipated or untoward
behaviour", and it is overridingly in this regard that accounts have been approached in the lit-
erature. However, by attending to the way accounts are interactionally deployed in a single
commodity negotiation, it is shown that accounts may also be used in a proactive, creative
sense. Accounts, it will be argued, do substantially more than 'explain' behaviour and 'repair'
fractured social interaction. By providing a vocabulary of (organizational) motives, by reveal-
ing putative 'facts' pertaining to market conditions, and by justifying actions, accounts estab-
lish a basis from which organizationally relevant action may be identified, challenged, and
discussed. Furthermore, it will be shown that 'accounting' is not only a unilateral act but may,
at significant junctures in the negotiation, be undertaken multilaterally. This can be seen in
the way negotiators 'share' the activity of accounting as a method of intimating agreement. In
sum, accounts provide mutually accessible (discourse) resources that allow negotiators to
undertake their work effectively, i.e., to reach substantive agreement.
This paper is based on chapter 5 of my doctoral dissertation (Firth, 1991). Versions of the paper have
been presented at the Rasmus Rask Linguistics Colloquium at Odense University, at the Sociolinguistics
Seminar, Indiana University, as a guest lecture at the University of Oregon, and at the 4th International
Pragmatics Association Conference, Kobe, Japan. I benefited greatly from the discussions and questions
during these presentations. In particular, thanks to Jack Bilmes, Douglas Maynard, Jacob Mey, Gall Jef-
ferson and an anonymous reviewer for detailed comments on an earlier version of the paper. I am also
grateful to Gail Jefferson for her invaluable assistance with the transcript. I alone take responsibility for
the paper's shortcomings.
E-mail: firth@hum.auc.dk
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