2989 INTERNAL COMMUNICATION TECHNIQUES GEORGETA-MĂDĂLINA MEGHIŞAN Georgeta-Mădălina MEGHIŞAN, Assistant Prof., PhD Student University of Craiova Keywords: internal communication, oral communication, direct communication, media communication Abstract: The internal communication is a very important step in the enterprises’ and organizations’ life. This permits the facilitation of their functioning. Everyone has to know to whom she/he has to address to, for the needed information acquirement. The internal communication has to contribute to the collaborators’ motivation improvement assembling them around values and commitment. Moreover, the internal communication has to make the enterprise attractive for the interested potential candidates and students. Three types of techniques can be used to conceive an internal communication plan: oral techniques, direct and media communication techniques. Among them, the enterprise journal, printed, audio-video or electronic one, is a fundamental and essential tool of all the internal communication strategy. The internal communication responsible, in general, the human resources headmaster has to determine a calendar for putting into practice the entire communication actions and follow the budget to avoid any deviation from the engaged costs. 1. Oral Communication Technique used in enterprise, the oral communication represents a proximity approach adapted to the very personal and individual messages. Used for informational, motivational, as well as, reuniting objectives, the oral communication can take different forms: individual meeting, meetings for information, meetings for dialogue, telemeetings, visioconference, webconference, seminary and convention. a. Individual Meeting This technique is used when the communicational message is very personalized. Put into practice to individually motivate the employees, give responsibilities to a frame from a particular project, evaluate an employee’s work, the individual meeting is needed in every communication plan. b. Informational Meetings: Services Meetings, Intraservices Meetings Hierarchical communication is regularly used to inform, unite a team reported to a particular theme and erase reactions from the employees. It has to be completed by a written material to avoid the dilution of its content in time. The meetings’ management depends on their quality: data chosen and well equipped classroom (video projector, retro projector...), duration fixation (choosing the beginning and ending hour of the meeting), definition and classification of the meeting’s themes, time management and delimitation of roles within the meeting. [Kotler Ph, 1997]. The participants’ disposal has to be effective. The intraservices reunions’ interest is to open the enterprise there where, the commercials don’t communicate very often with the Finances, and the Accountants don’t communicate with the persons from Human Resources. c. Dialogue Meetings Generally induced by the hierarchy, this type of meetings has as main objective the exchange of the employees’ own opinion regarding a specific question. The dialogue meetings can be used as „pretests” of a future internal communication, permitting the