HOW MƖORI CULTURAL TOURISM BUSINESSES CREATE AUTHENTIC AND SUSTAINABLE WELL-BEING BY CHELLIE M. SPILLER This thesis is for examination purposes only and may not be consulted or referred to by any persons other than those involved in the examination process. A thesis to be submitted in partial fulfilment of the requirements for the degree of Doctor of Philosophy in the Department of Management and International Business, The University of Auckland, 2009.