Cultural borders and creation of culture
SVEND ERIK LARSEN
Everywhere
you are
only simply here
(Kaplinski 1985: 86)
Aim and object of cultural semiotics
Humans are not the only creatures who create signs, communicate, and
exchange information. Cells send signals to one another, electronic net-
works exchange information, and bees communicate: semiotic processes
operate beyond our cultural domains. Nevertheless, such processes involve
humans, too, for we are also built up of cells. We are also biological
phenomena whose neural networks follow the same basic principles as
those of other organisms, and whose behavior to a certain extent can be
simulated and replaced by electronic processes.
Therefore, although everything studied in cultural semiotics is placed in
relation to human life, this study may extend beyond the area of human
activity to grasp also the preconditions for this activity. Cultural semiotics
does not claim that all human activity is culture clearly separated from
nature. And it certainly does not hold that culture is a thin membrane of
signs and symbolic structures that is stretched over independent and solid
material processes in society, the body, and our physical surroundings.
Cultural semiotics tries to provide for a gradual transition, semiotically
and otherwise, between humans and other sign-using creatures, holding
that cultural processes are intertwined with their natural foundations,
and that sign processes are material phenomena anchored in a concrete
reality.
However, cultural semiotics also claims that humans, beyond the
semiotic talents shared with all other life forms, have a semiotic
competence that belongs to our biologically specific — and therefore
Semiotica 128-3/4 (2000), 359-376 0037-1998/00/0128-0359
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