“How Do I Look?” An Analysis of Television Advertisements for Black Candidates and Their Opponents, 1952-2000 Pilot Study (1992-2000 Senate races included) Charlton D. McIlwain, Ph.D. Department of Culture and Communication New York University East Building, 239 Greene St., 7th Floor New York, NY 10003 Charlton.McIlwain@nyu.edu Stephen M. Caliendo, Ph.D Department of Political Science Avila College 11901 Wornall Road Kansas City, MO 64145 caliendosm@mail.avila.edu This paper was initially prepared for presentation at the annual meetings of the Midwest Political Science Association, April 25-28, 2002, Palmer House Hilton, Chicago, Illinois. It has been modified. We would like to thank the staff at the Julian P. Kanter Political Commercial Archive at the University of Oklahoma for their assistance.