Impact of Socio Economic Factors towards Purchase Behaviour of Organic Food Products Shashikiran.L a* , Dr. C. Madhavaiah b a Research Scholar , Pondicherry University, Karaikal Campus, Karaikal. *Corresponding Author shashikiranl@gmail.com Mob: 97432 30200 b Assistant Professor, Department of Management, Pondicherry University, Karaikal Campus, Karaikal. ABSTRACT Socio Economic factor is one of the major factors determining the purchase behaviour of organic food products. The research work explains the degree and nature of its impact. The Purchase behaviour which refers to the activities of consumers in a market during purchase of organic food products. Organic retailers have observed the shift in the trend of organic product consumption and want to respond with suitable strategies in understanding the positive shift. The paper is designed to yield results on purchase behavior of the respondents and the factors influencing to buy the organic food products. The study was carried out in Bangalore City with the sample size of 200 respondent’s using cluster sampling technique. The Hypothesis was tested for the socio-economic factors and its impact. The data collected were analysed using descriptive statistics, chi-square test, analysis of variance, Spearman’s rank correlation and Friedman Test. KEYWORDS Socio economic factors, Organic food products, purchase behavior & consumer attitude. Introduction Almost everything influences food choice, at one time and place or another. The relative importance of ‘demand pull’ from green consumers, or ‘legislative push’ from socio- environmental legislation various widely between different forms of market. In most markets the final consumer and the buyers within any marketing intermediaries, are an important influence on the greening process. Consumer behaviour is defined as the process and physical activity individuals engage in when evaluating, acquiring, using or disposing of goods and services (Laudon Dellabitta). Consumer behaviour refers to the behaviour that consumers