RESEARCH ARTICLE Illusory double flashes can speed up responses like physical ones: evidence from the sound-induced flash illusion Anja Fiedler Julie L. O’Sullivan Hannes Schro ¨ter Jeff Miller Rolf Ulrich Received: 7 June 2011 / Accepted: 21 July 2011 / Published online: 5 August 2011 Ó Springer-Verlag 2011 Abstract When a single brief flash is accompanied by two auditory beeps, participants often report perceiving two flashes. The present experiment examined whether the perception of illusory redundant flashes can result in faster responses as compared to the perception of a single flash, because previous research has shown such a redundancy gain for physical stimuli. To this end, participants were asked to respond as rapidly as possible to the onset of any flash. Following their response, they additionally indicated whether they perceived a single flash or a double flash. Most importantly, we observed significant shorter reaction times in response to redundant flashes, irrespective of whether they were physically presented or illusorily per- ceived. Taken together, our results suggest that an illusory percept can affect simple reaction time in much the same manner as the corresponding physical stimulation. Keywords Sound-induced flash illusion Á Percept Á Simple RT Á Redundancy gain Introduction The integration of visual and auditory information is an important capability of the cognitive system. It enables a coherent perception of the surrounding environment that in turn is a prerequisite for adaptive, goal-directed behavior required in daily life. Furthermore, when two modalities deliver conflicting information, the perception in one modality can be altered by the information in the other modality, thus leading to perceptual biases and illusions (e.g., the McGurk effect; McGurk and MacDonald 1976). Shams et al. (2000, 2002) reported an impressive example of the modulation of visual information by sound. The authors demonstrated that when a brief flash is accompa- nied by two auditory beeps, the single flash can be per- ceived as two successive flashes. Hence, the physical flash can be segregated into multiple percepts due to concurrent auditory stimulation. This audiovisual illusion is called the sound-induced flash illusion (SIFI). To our knowledge, the SIFI has mainly been investi- gated in tasks that required participants to judge the num- ber of flashes they perceived in a given trial (e.g., McCormick and Mamassian 2008; Shams et al. 2000, 2002, 2005). The SIFI occurs across a wide range of experimental parameters (cf., Shams et al. 2002) and is resistant to feedback training (Rosenthal et al. 2009). Recent imaging studies have shown that the SIFI is cor- related with a dynamic interplay between auditory and visual cortical areas (e.g., Mishra et al. 2007). Moreover, the number of perceived flashes seems to determine the correlated activity pattern in V1 irrespective of whether the perceived flashes are physically presented or illusorily perceived due to the SIFI (Watkins et al. 2006, 2007). Berger et al. (2003) showed that the illusory double flash can have an influence on discrimination performance. Specifically, they observed that increasing the number of perceived flashes resulted in an improvement of orientation discrimination regardless of whether the flashes were physically presented or illusorily perceived. To our knowledge, however, no study has yet investigated whether the illusory double-flash effect is restricted to perception A. Fiedler (&) Á J. L. O’Sullivan Á H. Schro ¨ter Á R. Ulrich Department of Cognitive and Biological Psychology, University of Tu ¨bingen, Friedrichstrasse 21, 72072 Tu ¨bingen, Germany e-mail: anja.fiedler@uni-tuebingen.de J. Miller Department of Psychology, University of Otago, Dunedin, New Zealand 123 Exp Brain Res (2011) 214:113–119 DOI 10.1007/s00221-011-2811-z