Media Planning and Buying Media planning and Buying are the two important tasks of any media agency or advertising agency. Media planning and Buying activities of an advertising agency of media agency determines the combination of media, frequency of the advertisement or awareness campaign for an effective brand promotion at optimal price. Media Planning Media planning deals with the selection of arena or space to promote a product in the open market. It deals with the selection of best combination of media for the public awareness program about a product. It improves the business by making the customer aware of the product. Media planning involves the techniques that influence the customer to use the product in a simple and smart way. So it is must for a manufacturer or business person to become a client of a media planning agency or advertising agency. The products manufactured as a part of business can be exhibited through media planning agencies to acquire the market. Media Planning not only deals with the selection of platform to make awareness about a product to the public, but also thinks about the time of campaigning also. The job of media planning agency is the selection of the best combination of media to exhibit or advertise a product before the public. Media Planners