International Journal of Marketing Studies www.ccsenet.org/ijms 96 Purchase Intention of Organic Food in Kedah, Malaysia; A Religious Overview Mohd Rizaimy Shaharudin Faculty of Business Management, Universiti Teknologi MARA P.O Box 187, 08400 Merbok, Kedah, Malaysia Tel: 604-4562-162 E-mail: rizaimy@kedah.uitm.edu.my Jacqueline Junika Pani Kpg. Kebuaw, Batang Igan 96300, Dalat, Sarawak, Malaysia Tel: 6019-5113-669 E-mail: jacquelinejunikapani@gmail.com Suhardi Wan Mansor Language Academy , Universiti Teknologi MARA P.O Box 187, 08400 Merbok, Kedah, Malaysia Tel: 604-4562-190 E-mail: suhardiwm@kedah.uitm.edu.my Shamsul Jamel Elias Faculty of Computer Science, Universiti Teknologi MARA P.O Box 187, 08400 Merbok, Kedah, Malaysia Tel: 604-4562-181 E-mail: shamsulje@kedah.uitm.edu.my Daing Maruak Sadek Centre for Islamic Thought and Understanding (CITU), Universiti Teknologi MARA PO Box 187, 08400 Merbok, Kedah, Malaysia Tel: 6013-7782-911 E-mail: daing729@kedah.uitm.edu.my Abstract This study is about discoveries of the religious factor and its influence towards purchase intention of organic food in Malaysia. Each religion teaches its followers to consume healthy food in their daily lives. Organic food is commonly known for its healthier content without the use of pesticides, herbicides, inorganic fertilizers, antibiotics and growth hormones. To a certain extent organic food is directly related to Halal, a preconditioned to the Muslim to consume certain permitted foods and preparation, consistent with the Shariah requirements. However, not every consumer view such circumstances as important though being encouraged by their religion to consume such food in a way promoted by the organic foods. The research aims to identify the religious factor and its impact towards the customer purchase intention in Malaysia. The findings of the study indicated that religious factor was found to have less impact on customer purchase intention of organic food. This is because the consumers could be looking on other vast factors such as perceived value and health consciousness in deciding to purchase organic food products. They may perceive that the existing conventional foods are perfectly matched with organic food and the consumers are fully confident that the foods are prepared in a way permitted by their religion. The result has shown some differences with the previous literature which described that religious factor plays one of the most influential roles in shaping food choice in certain countries of the world. Hence, this study is expected to provide understanding to both the industry players as well as academicians on the factors that influence Malaysian customer purchase intention towards organic food products as such phenomena might be different from