______________________________________________________________________________________ Author : Ms.Anju Bhati ,Co-Author : Dr.Akhil Goyal Volume-2,Issue-II,February 2017 119 MANAGING VARIOUS ASPECTS OF COLD CHAIN MANAGEMENT FOR OVERALL PROFITABILITY IN THE SELECTED RETAIL STORES OF RAJASTHAN Author : Ms. Anju Bharti Research Scholar, NIMS University, Jaipur, Rajasthan. Co-Author : Dr. Akhil Goyal Assistant Professor, NIMS University, Jaipur, Rajasthan. Abstract India has now become a fastest growing economy in the world and is the largest producer of several agri- commodities. There is a significant investment being done on world class ports, logistics and supply chain infrastructure. It has got an immense opportunity for marketers being the second largest consumer market. The overall production of perishables in India is more than 400 million metric tonne every year but it is getting wasted because of inadequate infrastructure in supply chain. In the present study we have taken selected retail stores of Rajasthan to see the impacts of various aspects of management of cold chain. As Rajasthan has enormous potential to become the country's major food processing hub because of its agro-climatic attributes and the variety of soil it offers for agricultural production along with the milk and poultry products. There is a scope of export of products resulting from agro and food processing. Rajasthan is described as a predominantly agriculture production region with a large availability of the workforce. In Rajasthan, Rs.50,000 crore on an average, worth of food, mostly vegetables and fruits perishes annually as it lacks the adequate cold storage and warehousing facilities. Key Words: Cold Chain, Infrastructure, Management, Perishables, Wastage,food processing,inadequate,technology,Nascent, opportunity. Introduction India is one of the largest producers of agricultural products and yet the cold chain supply is in a very nascent stage which results in losses of food and other resources. These losses have been stated to be as high as US$8 to 15 billion per annum from the agriculture sector alone. The agriculture and food processing sectors in India