PROCEEDINGS OF UNIVERSITY OF RUSE - 2016, volume 55, book 9 ɇȺɍɑɇɂ ɌɊɍȾɈȼȿ ɇȺ ɊɍɋȿɇɋɄɂə ɍɇɂȼȿɊɋɂɌȿɌ - 2016, ɬɨɦ 55, ɫɟɪɢɹ 9 - 47 - SAT-K1-2-QAHE-02 Value Dimensoins and Employment Attitudes: Results from a Survey of Graduating Students Daniela Yordanova, Miglena Pencheva, Preslava Velikova, Anton Nedyalkov ɐɟɧɧɨɫɬɧɚ ɨɪɢɟɧɬɚɰɢɹ ɢ ɧɚɝɥɚɫɢ ɡɚ ɩɪɨɮɟɫɢɨɧɚɥɧɚ ɪɟɚɥɢɡɚɰɢɹ - ɪɟɡɭɥɬɚɬɢ ɨɬ ɩɪɨɭɱɜɚɧɟ ɦɧɟɧɢɟɬɨ ɧɚ ɡɚɜɴɪɲɜɚɳɢɬɟ ɫɬɭɞɟɧɬɢ Ⱦɚɧɢɟɥɚ Ƀɨɪɞɚɧɨɜɚ, Ɇɢɝɥɟɧɚ ɉɟɧɱɟɜɚ, ɉɪɟɫɥɚɜɚ ȼɟɥɢɤɨɜɚ, Ⱥɧɬɨɧ ɇɟɞɹɥɤɨɜ Abstract: Value dimensions and employment attitudes are crucial for successful professional orientation of university graduates. The university capability to influence them and what are the most appropriate approaches according to graduates’ opinion is the topic of discussion in this paper. An enquiry among graduating students in the Faculty of Business and Management at the University of Ruse has been carried out. The research is focused on values dimensions, future jobs perceptions and evaluation of the Faculty’s policy for encouragement of professional orientation and realization. Key words: Higher Education, Employment Attitudes, Value Dimensions. JEL Codes: I23, J64, M14. ȼЪȼȿȾȿɇɂȿ ɂɡɫɥɟɞɜɚɧɢɹɬɚ ɧɚ ɬɪɭɞɨɜɚɬɚ ɪɟɚɥɢɡɚɰɢɹ ɧɚ ɦɥɚɞɢɬɟ ɯɨɪɚ ɜ ɫɜɟɬɨɜɟɧ ɦɚɳɚɛ ɩɨɤɚɡɜɚɬ ɧɟɛɥɚɝɨɩɪɢɹɬɧɢ ɬɟɧɞɟɧɰɢɢ ɧɚ „ɫɜɪɴɯɨɛɪɚɡɨɜɚɧɨɫɬ“ (ɪɚɛɨɬɚ ɧɚ ɩɨɡɢɰɢɢ, ɢɡɢɫɤɜɚɳɢ ɩɨ-ɧɢɫɤɚ ɤɜɚɥɢɮɢɤɚɰɢɹ ɨɬ ɩɪɢɞɨɛɢɬɚɬɚ), ɩɪɨɦɟɧɢ ɜ ɰɟɧɧɨɫɬɧɚɬɚ ɨɪɢɟɧɬɚɰɢɹ, ɫɬɪɭɤɬɭɪɧɢ ɢɡɦɟɧɟɧɢɹ ɜ ɩɚɡɚɪɚ ɧɚ ɬɪɭɞɚ, ɭɞɴɥɠɚɜɚɧɟ ɧɚ ɩɟɪɢɨɞɚ ɧɚ ɨɛɭɱɟɧɢɟ, ɧɚɪɚɫɬɜɚɧɟ ɧɚ ɛɪɨɹ ɡɚɟɬɢ ɩɪɢ ɜɪɟɦɟɧɧɚ ɢ ɧɟɩɴɥɧɚ ɡɚɟɬɨɫɬ (Ƀɨɪɞɚɧɨɜɚ, 2016). Ɇɥɚɞɢɬɟ ɯɨɪɚ ɜ ɧɚɲɚɬɚ ɫɬɪɚɧɚ ɧɟ ɩɪɚɜɹɬ ɢɡɤɥɸɱɟɧɢɟ ɨɬ ɬɟɡɢ ɬɟɧɞɟɧɰɢɢ, ɤɚɬɨ ɩɚɪɚɥɟɥɧɨ ɫ ɬɹɯ ɫɟ ɧɚɛɥɸɞɚɜɚɬ ɧɢɫɴɤ ɞɹɥ ɧɚ ɪɟɚɥɢɡɢɪɚɧɟ ɧɚ ɡɚɜɴɪɲɜɚɳɢɬɟ ɤɚɞɪɢ ɩɨ ɢɡɭɱɚɜɚɧɚɬɚ ɫɩɟɰɢɚɥɧɨɫɬ ɢ ɜɢɫɨɤ ɞɹɥ ɧɚ ɫɬɭɞɟɧɬɢ, ɢɡɭɱɚɜɚɳɢ ɫɩɟɰɢɚɥɧɨɫɬɢ, ɤɨɢɬɨ ɧɟ ɫɚ ɬɴɪɫɟɧɢ ɨɬ ɛɢɡɧɟɫɚ, ɫɴɩɴɬɫɬɜɚɧɢ ɨɬ ɧɚɪɚɫɬɜɚɳɢ ɤɪɢɬɢɤɢ ɤɴɦ ɚɞɟɤɜɚɬɧɨɫɬɬɚ ɧɚ ɜɢɫɲɟɬɨ ɨɛɪɚɡɨɜɚɧɢɟ ɨɬ ɫɬɪɚɧɚ ɧɚ ɛɢɡɧɟɫɚ. Ɋɨɥɹɬɚ ɧɚ ɨɛɪɚɡɨɜɚɧɢɟɬɨ ɦɨɠɟ ɞɚ ɛɴɞɟ ɪɚɡɝɥɟɞɚɧɨ ɨɬ ɝɥɟɞɧɚ ɬɨɱɤɚ ɧɚ ɜɥɢɹɧɢɟɬɨ ɦɭ ɜɴɪɯɭ ɛɴɞɟɳɢɬɟ ɞɨɯɨɞɢ ɢ ɩɪɨɢɡɜɨɞɢɬɟɥɧɨɫɬɬɚ ɧɚ ɬɪɭɞɚ. ɋɩɨɪɟɞ ɬɟɨɪɢɹɬɚ ɧɚ ɱɨɜɟɲɤɢɹ ɤɚɩɢɬɚɥ ɨɛɪɚɡɨɜɚɧɢɟɬɨ ɭɜɟɥɢɱɚɜɚ ɩɪɨɢɡɜɨɞɢɬɟɥɧɨɫɬɬɚ ɧɚ ɬɪɭɞɚ, ɢ ɫɥɟɞɨɜɚɬɟɥɧɨ, ɬɨ ɦɨɠɟ ɞɚ ɫɟ ɪɚɡɝɥɟɠɞɚ ɤɚɬɨ ɢɧɜɟɫɬɢɰɢɹ. ɂɧɜɟɫɬɢɪɚɣɤɢ ɫɪɟɞɫɬɜɚ ɢ ɜɪɟɦɟ ɜ ɨɛɪɚɡɨɜɚɧɢɟ ɢɧɞɢɜɢɞɢɬɟ ɨɱɚɤɜɚɬ ɛɴɞɟɳɢ ɞɨɯɨɞɢ. Ⱥɞɚɦ ɋɦɢɬ ɡɚɳɢɬɚɜɚ ɬɟɡɚɬɚ ɡɚ ɰɟɧɧɨɫɬɬɚ ɧɚ ɨɛɪɚɡɨɜɚɧɢɟɬɨ ɤɚɤɬɨ ɡɚ ɢɡɪɚɫɬɜɚɧɟ ɧɚ ɥɢɱɧɨɫɬɬɚ, ɬɚɤɚ ɢ ɡɚ ɪɚɡɜɢɬɢɟɬɨ ɧɚ ɩɪɨɢɡɜɨɞɫɬɜɨɬɨ ɢ ɨɛɳɟɫɬɜɨɬɨ, ɤɚɬɨ ɨɛɨɫɧɨɜɚɜɚ ɢ ɜɪɴɡɤɚɬɚ ɦɟɠɞɭ ɪɚɛɨɬɧɚ ɡɚɩɥɚɬɚ ɢ ɩɨɥɭɱɟɧɨ ɨɛɪɚɡɨɜɚɧɢɟ (Ƀɨɪɞɚɧɨɜɚ, 2016). ɉɨɞɨɛɧɚ ɬɪɚɤɬɨɜɤɚ ɨɛɚɱɟ ɫɟ ɧɭɠɞɚɟ ɨɬ ɜɧɢɦɚɬɟɥɟɧ ɚɧɚɥɢɡ ɧɚ ɫɩɟɰɢɮɢɱɧɢɬɟ ɯɚɪɚɤɬɟɪɢɫɬɢɤɢ ɧɚ ɨɛɪɚɡɨɜɚɬɟɥɧɚɬɚ ɭɫɥɭɝɚ, ɤɨɹɬɨ ɦɨɠɟ ɞɚ ɫɟ ɞɟɮɢɧɢɪɚ ɤɚɬɨ ɩɪɨɰɟɫ ɧɚ ɬɪɚɧɫɮɟɪ ɧɚ ɡɧɚɧɢɹ, ɮɨɪɦɢɪɚɧɟ ɧɚ ɭɦɟɧɢɹ, ɢɡɝɪɚɠɞɚɧɟ ɧɚ ɤɨɦɩɟɬɟɧɰɢɢ, ɡɚ ɞɚ ɫɟ ɭɞɨɜɥɟɬɜɨɪɹɬ ɩɨɬɪɟɛɧɨɫɬɢɬɟ ɤɚɤɬɨ ɧɚ ɫɬɭɞɟɧɬɢ, ɬɚɤɚ ɢ ɧɚ ɪɚɛɨɬɨɞɚɬɟɥɢ (ɇɟɞɹɥɤɨɜ, 2014), ɤɚɬɨ ɫɥɟɞɜɚ ɞɚ ɫɟ ɨɬɱɟɬɚɬ ɰɟɧɧɨɫɬɧɚɬɚ ɨɪɢɟɧɬɚɰɢɹ ɢ ɧɚɝɥɚɫɢɬɟ ɡɚ ɩɪɨɮɟɫɢɨɧɚɥɧɚ ɪɟɚɥɢɡɚɰɢɹ ɧɚ ɡɚɜɴɪɲɜɚɳɢɬɟ ɫɬɭɞɟɧɬɢ. ȼ ɬɨɡɢ ɪɟɞ ɧɚ ɪɚɡɫɴɠɞɟɧɢɹ ɰɟɥɬɚ ɧɚ ɧɚɫɬɨɹɳɚɬɚ ɪɚɡɪɚɛɨɬɤɚ ɟ ɞɚ ɫɟ ɚɧɚɥɢɡɢɪɚɬ ɪɟɡɭɥɬɚɬɢɬɟ ɨɬ ɚɧɤɟɬɧɨ ɩɪɨɭɱɜɚɧɟ ɧɚ ɡɚɜɴɪɲɜɚɳɢ ɫɬɭɞɟɧɬɢ ɨɬɧɨɫɧɨ ɰɟɧɧɨɫɬɧɚɬɚ ɢɦ ɨɪɢɟɧɬɚɰɢɹ ɢ ɦɧɟɧɢɟɬɨ ɢɦ ɡɚ ɛɴɞɟɳɚ ɩɪɨɮɟɫɢɨɧɚɥɧɚ ɪɟɚɥɢɡɚɰɢɹ. ȼ ɭɧɢɫɨɧ ɫ ɩɨɫɬɚɜɟɧɚɬɚ ɰɟɥ ɫɚ ɮɨɪɦɭɥɢɪɚɧɢ ɫɥɟɞɧɢɬɟ ɢɡɫɥɟɞɨɜɚɬɟɥɫɤɢ ɡɚɞɚɱɢ, ɱɪɟɡ ɤɨɢɬɨ ɞɚ ɫɟ ɨɩɪɟɞɟɥɹɬ: (1) ɜɴɡɦɨɠɧɚɬɚ ɩɪɨɮɟɫɢɨɧɚɥɧɚ ɪɟɚɥɢɡɚɰɢɹ, ɦɢɧɢɦɚɥɧɚ ɫɬɚɪɬɨɜɚ ɡɚɩɥɚɬɚ, ɟɜɟɧɬɭɚɥɧɨɬɨ ɩɨɥɚɝɚɧɟ ɧɚ ɢɡɜɴɧɪɟɞɟɧ ɬɪɭɞ, ɫɩɚɡɜɚɧɟ ɧɚ ɩɪɚɜɢɥɚ ɜ ɨɪɝɚɧɢɡɚɰɢɹɬɚ; (2) ɥɢɱɧɚɬɚ ɭɫɬɨɣɱɢɜɨɫɬ, ɩɟɫɬɟɥɢɜɨɫɬ, ɩɨɫɬɨɹɧɫɬɜɨ ɜ ɪɚɛɨɬɚɬɚ; (3) ɜɴɡɦɨɠɧɨɫɬɢɬɟ ɡɚ ɢɡɪɚɡɹɜɚɧɟ ɧɚ ɧɟɫɴɝɥɚɫɢɟ ɫ ɜɢɫɲɟɫɬɨɹɳɢ ɢ ɩɪɟɞɩɨɱɢɬɚɧ ɫɬɢɥ ɧɚ ɪɴɤɨɜɨɞɫɬɜɨ; (4) ɭɞɨɜɥɟɬɜɨɪɟɧɨɫɬɬɚ ɨɬ ɩɨɥɭɱɟɧɢɬɟ