International Journal of Science and Research (IJSR) ISSN (Online): 2319-7064 Index Copernicus Value (2015): 78.96 | Impact Factor (2015): 6.391 Volume 6 Issue 4, April 2017 www.ijsr.net Licensed Under Creative Commons Attribution CC BY An Swot Analisys: Strategy of Optimum Coffee Development in Mamasa District West Celebes Nuryahya Abdullah 1 , Baba Barus 2 , Dwi P Tejo Baskoro 3 1 Regional Planning Science, Department of Soil Science and Land Resouces, Faculty of Agriculture Bogor Agriculture University, Bogor, 16680, West Java, Indonesia 2 Department of Soil Science and Land Resouces, Faculty of Agriculture Bogor Agriculture University, Dramaga, 16680, West Java, Indonesia 3 Department of Soil Science and Land Resouces, Faculty of Agriculture, Bogor Agriculture University, Bogor, 16680,West Java Indonesia Abstract: Mamasa has lost economic cost in the plantation sector, especially coffee. Leakage is the loss of territory revoked economic value added context character trees industry of coffee. This study will answer a strategy that provides great added value to Mamasa based on results SWOT analysis. The results of this study explained that the loss of value-added coffee mamasa caused by factors distance from the land to market requires a high cost, the lack of added value of the resulting loss of value-added product changes, it is not integrated commodity prices. Distance and road conditions greatly affect the amount of transportation costs incurred by farmers so that the benefit is not optimal. Therefore, strategies are offered in order to reduce the leakage of the region's economy mamasa in the context of value-added coffee is the development of industrial packaging coffee speciallity in every region of manufacturers by optimizing the mhp, improving the accessibility of supporting coffee, the promotion of coffee specillity mamasa through print and electronic media so that the coffee mamasa has a characteristic in the community itself, improve the technical mastery coffee cultivation and land conservation for farmers. Keywords: lost economic cost, coffee, Mamasa 1. Introduction The area Leakage due to the loss of economic value added (lost economic cost) in the context of industrial tree code on the coffee commodity that occurred in Mamasa is a very important issue related to the rate of economic growth in the region. This is because Mamasa has an actual coffee land area covering 33589.79 hectares with a number of farmers who depend on coffee livelihoods reached 20 980 heads of household [1]. Cultivation of coffee in Mamasa just be a provider of raw materials for the industrial area so it is assumed that Mamasa did not get an optimum benefit. In addition, by popularity, coffee Mamasa is known only as Toraja coffee brand that was one area of interest industry. Actually, the distribution of coffee processing in Mamasa just dominant as a provider of whole coffee fruit (green bean), still a few farmers who do a processing to the processing stage of packaging. Knowledge of farmers has not come to the creation of brand products so that areas of the industry saw this opportunity and absorbed greater added value. [2];[3] stated that the agricultural sector which is not followed by a processing operation is likely to have a weak relevance to the future (forward linkage) and has the potential leak area and were able to inhibit the grow rate of the economy. Those factors caused Mamasa continued to loss value added in the coffee sector. This study aimed to get an overview of various coffee products marketing and provide recommendations for coffee development that created a great economic value added for Mamasa. 2. Research Method 2.1 Research Site This research was conducted in Mamasa district located between 2º39'216 "LS until 3º19'288" LS between 119º0'216 "BT until 119º38 '144' BT in West Celebes, Celebes island, Indonesia The capital city of Mamasa district is Mamasa subdistrict. 2.2 Character of Research Site Mamasa district is located in the highlands (above 700 masl) with agricultural patterns which are still keeping the local wisdom. Mamasa's government directs that the necessity of the development of the coffee. Coffee plantation in Mamasa spread to almost all subdistricts, the majority of the management of Arabica and Robusta coffee plants dominant constrained by the physical condition of the area where approximately 84.5% of the land is not suitable (N) with a dominant limiting slope with erosion (eh), rooting media (rc) and water availability (wa) at some locations already open, while the corresponding land (S) is about 15.5%. The Coffee development is predominant in the valley and still limited in sloping areas with a range between 15 to 40%. Although the water potential is huge, the coffee processing plant is not electrical based yet because the potential has only used as micro-hydro power plants (MHP) to meet the needs of electricity at the night.. 2.3 Data Analysis Method The data were analyzed using several methods with SWOT Paper ID: ART20171969 DOI: 10.21275/ART20171969 118