1 CANNIBALIZE AND COMBINE? ANTECEDENTS AND OUTCOMES OF TWO KEY ORGANIZATIONAL INNOVATION ATTITUDES Nukhet Harmancioglu Assistant Professor of Marketing College of Administrative Sciences and Economics Koç University Istanbul 34450 Turkey nharmancioglu@ku.edu.tr (90) 212-338-1751 Maria Sääksjärvi Assistant Professor of Consumer Behavior Dept. Product Innovation Management Delft University of Technology Landbergstraat 15 2628 CE Delft The Netherlands Tel. +31 (0)15 27 88670 Fax: +31 (0)15 27 87662 m.c.saaksjarvi@tudelft.nl AND HANKEN – Swedish School of Economics Assistant Professor of Marketing Dept. of Marketing Arkadiankatu 22 00101 Helsinki Finland maria.saaksjarvi@hanken.fi Erik Jan Hultink Professor of New Product Marketing Dept. Product Innovation Management Delft University of Technology Landbergstraat 15 2628 CE Delft The Netherlands Tel. +31 (0)15 27 83068 Fax: +31 (0)15 27 87662 h.j.hultink@tudelft.nl