Situational challenges: Putting biology, resources and multi-level
constraints back into the picture
Ronald Fischer
Centre for Applied Cross-Cultural Research, School of Psychology, Victoria University of Wellington, Wellington,
New Zealand
Bond (2013) provides a thought provoking and stimulating
challenge to social psychologists by emphasizing that our
discipline has failed in considering and studying the context
within which people are acting, and how situations shape
behaviour. Taking Lewin’s classic formula that behaviour is
a function of both personality and the situation, expressed as
B = f(P.S), he argues that we need to expand this formula to
B = f(P.P[S].O[S].CO[S]). P(S) refers to the general situa-
tion as perceived by the actor. One option to measure such
general perceptions is with layperson’s beliefs about the
world, as measured within the social axioms tradition
(Leung & Bond, 2004). O(S) is the situation independent of
the actor, a supposedly objective assessment operationaliz-
able through intersubjective perceptions of the interaction
partners, team members or individuals of the same cultural,
ethnic, professional or organizational affiliation. These
intersubjective perceptions are rated in terms of their
affordances for sociality and status of the actor in this
situation. P(S) and O(S) are somewhat interdependent and
may overlap to the extent that consensus about the interpre-
tation of the situation and the roles of individuals is high.
This is the CO(S) component.
In my commentary, I will focus on the central parts of the
equation. First, the P component is central for understand-
ing the other two main components (B & S), but is under-
developed. Bond reminds us that many personality
measures include subjective recalls of behaviour across
situations and recommends that we should avoid these
items. However, the trait approach to personality is exactly
this: Average behavioural consistency across situations. If P
is taken as personality in the trait tradition, then the formula
breaks down. When Lewin proposed this general formula,
such taxonomies of behavioural consistency were not yet
widespread. Yet, in the current context with the widespread
use of trait theories of personality, P needs considerably
more attention in order to remove confounding it with the
B component. In my opinion, the most logical approach
would be a re-orientation towards biological and neural
network models of personality (DeYoung et al., 2010; Read
et al., 2010). Two major systems driven by dopaminergic
and serotonergic systems seem to organize personality
within major personality taxonomies. A number of poly-
morphisms of dopamine and serotonin regulating genes
have been identified that influence the expression of each
system in an individual’s brain (e.g. Caspi et al., 2003;
DeYoung et al., 2010). Although these systems may be
moulded by the prenatal and perinatal environment (which
includes the social and cultural environment) via epigenetic
processes, these biologically oriented approaches have
promise to turn the formula on its feet. These broad systems
can be measured directly and indirectly via physiological
(startle response, galvanic skin response, heart rate variabil-
ity), (neuro-)cognitive (implicit association tests, neuro-
transmitter release), and genetic (allelic distribution of
transporter, receptor, and promoter genes) methods. Read
et al. (2010) proposed and tested some neural computer
network models in which these two broad systems were
able to predict behaviour consistent with personality tax-
onomies. More importantly, these two biological systems
interacted with a broad set of situations to create meaning-
ful and predictable behaviour. Hence, a biological approach
to motivation and personality shows much promise
and should attract more attention by researchers. Most
importantly, there are increasingly diverse methods
available that can be used to assess broad motivational
orientations independent of self-reports that assess person-
ality in terms of self-described behaviour within/across
situations.
The second component is P(S), an evaluation of the
situation by the person or actor. It appears that Bond (some-
what reluctantly) recommends social axioms as ‘actor-
derived measures of the general situation confronting the
actor that combine with traditional measures of actor per-
sonality to improve predictions of that actor’s responding in
any situation’ (p. 5). In their 2004 article, Leung and Bond
described them as context-free general beliefs. The five
dimensions of social axioms of social cynicism, reward for
application, religiosity, fate control, and social complexity,
are more alike to broad personality-like characteristics and
general social beliefs about the world and one’s position in
it. A reviewer commented that social axioms may not be
entirely independent of specific situations, but capture a
person’s meta-perspective of the social world, that is a
Correspondence: Ronald Fischer, Centre for Applied Cross-
Cultural Research, School of Psychology, Victoria University of
Wellington, PO Box 600, Wellington, New Zealand. Email:
ronald.fischer@vuw.ac.nz
Received 17 August 2012; accepted 3 November 2012. Asian Journal of Social Psychology
© 2013 Wiley Publishing Asia Pty Ltd with the Asian Association of Social Psychology and the Japanese Group Dynamics Association
Asian Journal of Social Psychology (2013), 16, 30–33 DOI: 10.1111/ajsp.12017