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Leah Ceccarelli is Associate Professor of Communication at University of Washington–Seattle.
She would like to thank her writing group, Barbara Schneider and Jen Bacon, for their encourage-
ment and support, and Martin J. Medhurst for his editorial guidance.
© 2011 Michigan State University Board of Trustees. All rights reserved. Rhetoric & Public Affairs Vol. 14, No. 2, 2011, pp. 195–228. ISSN 1094-8392.
Manufactured Scientific Controversy:
Science, Rhetoric, and Public Debate
Leah Ceccarelli
his article examines three cases that have been identiied by scholars as
“manufactured” scienti ic controversies, in which rhetors seek to promote or delay
public policy by announcing that there is an ongoing scientiic debate about a
matter for which there is actually an overwhelming scientiic consensus. he
comparative study of argumentative dynamics in the cases of AIDS dissent, global
warming skepticism, and intelligent design reveals the deployment of rhetorical
traps that take advantage of balancing norms and appeals to democratic values.
It also reveals the inefectual counterarguments marshalled by defenders of
mainstream science. By exploring the inventional possibilities available to those
who would respond to manufactured scientiic controversies, this article equips
readers and their students to confute deceptive arguments about science and
engage in a more productive public debate. In so doing, this article initiates an
Isocratean orientation to the rhetoric of science as a ield of study.
S
oon ater habo Mbeki became president of South Africa in 1999, he
formed a Presidential AIDS Advisory Panel that included a number of
people who claimed that an ongoing scientiic controversy existed about
whether the human immunodeiciency virus (HIV) causes acquired immune
deiciency syndrome (AIDS). Simultaneously, Mbeki prohibited government
hospitals from distributing antiretroviral (ARV) drugs to those who were
infected with HIV.
1
Prior to elections in 2003, a popular movement forced