Full Terms & Conditions of access and use can be found at http://www.tandfonline.com/action/journalInformation?journalCode=ujoa20 Download by: [Southern Methodist University] Date: 24 April 2017, At: 08:40 Journal of Advertising ISSN: 0091-3367 (Print) 1557-7805 (Online) Journal homepage: http://www.tandfonline.com/loi/ujoa20 Why Narrative Ads Work: An Integrated Process Explanation Eunjin (Anna) Kim, S. Ratneshwar & Esther Thorson To cite this article: Eunjin (Anna) Kim, S. Ratneshwar & Esther Thorson (2017) Why Narrative Ads Work: An Integrated Process Explanation, Journal of Advertising, 46:2, 283-296, DOI: 10.1080/00913367.2016.1268984 To link to this article: http://dx.doi.org/10.1080/00913367.2016.1268984 Published online: 17 Jan 2017. Submit your article to this journal Article views: 194 View related articles View Crossmark data