Tatjana Jukić Capitalism MacGuffinized and the Truth of America: Alfred Hitchcock’s North by Northwest 7 April 2017 1 Tatjana Jukić CAPITALISM MACGUFFINIZED AND THE TRUTH OF AMERICA: ALFRED HITCHCOCK’S NORTH BY NORTHWEST (Talk delivered at A Cultural History of Capitalism: Britain, America, Croatia, Faculty of Humanities and Social Sciences, University of Zagreb, 7 April 2017) Abstract: In North by Northwest (1959) Alfred Hitchcock mobilizes his story around the slick advertising world of New York City, to then move it across the United States until its rationale has been fully revealed and enacted on Mount Rushmore—as if to suggest that North by Northwest entails somehow the rationale of America. Cary Grant is crucial to this logic, because his journey across the States, which coincides with his near-Oedipal quest for a self, reveals America to be precisely the “new continent” which gives rise to a “new man”: an expression Hannah Arendt quotes from Crèvecœur and Adams, but uses to describe a Jeffersonian ideation of America. Structural to this proposition is the fact that Cary Grant starts off as an advertising agent, a Mad man, whose work and intelligence, indivisible, serve to process work and intelligence into a MacGuffin, so that the idea of a MacGuffin is shown to assimilate Oedipal structures, as well the political economy of capitalism. In Slavoj Žižek’s words, MacGuffins in Hitchcock designate “‘nothing at all’, an empty place, a pure pretext whose sole role is to set the story in motion.” It is only that in North by Northwest the MacGuffin, inseparable from Grant, is revealed to entertain a peculiar intellectual intensity, so that Oedipal structures and the political economy of capitalism are not simply assigned over to a “nothing at all”; instead, the MacGuffin turns out to entail the labor of metaphor at its purest. As MacGuffins are routinely defined in contradistinction to the story, it follows that narrative raison in Hitchcock’s cinema remains heterogeneous and exterior to the ideation reducible to metaphor. Tellingly, the story of North by Northwest assumes the Cold War as its framework, to which capitalism is constituent insofar as it mobilizes socialism as an autoimmune response. Hitchcock, however, suggests that America, not socialism, may be an autoimmune response to capitalism: not any America but the revolutionary, Jeffersonian one, with its chthonic, metonymic debris (with its toxic continental cornfields, exploding oil, impassive rocks…), which weighs upon capitalism and sexuation alike, as they complete their transition into metaphor. 1. There seems to be a truth about modernity (a truth of modernity?) that depends on America, as if America were how the ideation of modernity found its footing. I am alluding to John Locke famously saying, “In the beginning, all the world was America” – the claim to be understood in the light of the fact that Locke was a thinker of political modernity. This is why the beginning that Locke relates to America concerns in fact the beginning of modernity, so that America designates the birth or rather the invention of modernity, or perhaps modernity as an invention. What Locke is saying, in other words, is that America amounts to the rationale of modernity, also to modernity as a rationale.