Abstract The main purpose of this empirical research is to ind out the matching of the ‘suppliers-manufacturer-product-distributors- consumers’ attributes (SMPDC Attributes) in consumer goods industries of Bangladesh. In total, 250 samples are used applying cluster sampling method. Data have been collected through semi-structured questionnaire. PAST 2.17 version is used for analyzing data. Results show that good matching of all ive variables categories augment sustainability of irms in the industry. This study reveals that well-suited suppliers to manufacturer, an eficient manufacturing of a product, a high quality product with reliable distributors and suitable target customers for that product are essential to conirm success. Keyword: Attributes, Suppliers, Manufacturer, Product, Distributors, Consumers Matching of Different Attributes for Successful Manufacturing and Sales Management: A Strategic Relationship Approach Md. Borak Ali*, Md. Rokonuzzaman** Introduction Attributes are the elementary collections that construct any object or thing. Attributes are the characteristic of an object (Babbie, 2009) which generally represents the perspectives. In marketing literature, product attributes are those aspects of products and services that determine why consumers buy products (Suttle, 2009). Attributes are considered as key dimensions of supplier, manufacturer, product, distributors and consumers. These attribute elements help to arrive accurate predictions for the consumers in their buying decision. Similarly, they help other entities to evaluate their relationship partners. It is also becoming increasingly crucial for managers of different organisations. Accurate predictions are necessary for successful designing and effectively execution of plans but it is always hard in business (Stevenson, 1998). Yet hard, proper estimation of those attributes for the manufacturing and selling organisation will offer secured proit. This paper presents a strategic approach-“Matching the SMPDC Attributes”, which highlights the interdependent relationships of suppliers, manufacturer, product, distributors, and consumers that mount an organisation’s manufacturing and sales management strategy. This strategic relationship approach is mainly aimed to tackle product failure in the market. The present study is however designed to reach the following objectives: 1) to understand the challenges associated with mak- ing strategic decisions regarding manufacturing and sales of products in a competitive environment; 2) to understand the emergence of the care and con- trol of the attributes related to suppliers-manufac- turer-product-distributors-consumers; 3) to understand whether it is needed to ensure stan- dard alignment among the attributes cited in objec- tive 2; and 4) to analyze control models for examining success or failures of products in the market and thereon taking appropriate strategic decisions to respond. The present study, however, is a focus on the context of how it could be conirmed about success or failure of new products in the market. In accordance with this context, this study examines a proper match of the attributes that are related to suppliers, manufacturer, product, distributors, and consumers expecting successful launching for a product in the competitive marketplace. This paper includes SMPDC attributes that affect successful * Lecturer, Department of Management, Bangabandhu Sheikh Mujibur Rahman Science & Technology University, Bangladesh. E-mail: info.rokon@yahoo.com ** Associate Professor, Department of Marketing, University of Rajshahi, Bangladesh. E-mail: borakali@yahoo.com Article can be accessed online at http://www.publishingindia.com