DIGITAL MARKETING: A PROSPECT FOR ENTREPRENUERSHIP Neethu MJ Kavya Shabu Vazhottutharayil, FlatNo 1107, Krystal Onyx C Edavanassery, Mynagappally, Karyavattom PO Kollam Thiruvananthapuram MCom (Mar Ivanios College) MCom(Mar Ivanios College) neethuzjacob@gmail.com kavyashabu@gmail.com Being part of a dynamic environment we adhere to the fact that technology is a fast pacing phenomena and digital marketing is the most practiced strategy in marketing now a days which has perceived a great revolution in marketing industry. This has become a new era introduced, touching the thoughts of Indians digitally. The purpose of this study is to analyze the entrepreneurship possibilities in the marketing specialty. Our study is descriptive and analytical whereby we describe the strategies of digital marketing and also the recent trends evolved. We intend to analyse the scope for entrepreneurship in digital marketing. Digital marketing has brought up a challenge to the existing traditional marketing as it emphasizes focused one-on-one style of marketing rather than mass promotion. Key words: digital marketing, entrepreneurship, trends