http://jmk.sagepub.com/ Journal of Macromarketing http://jmk.sagepub.com/content/early/2014/01/22/0276146714522266 The online version of this article can be found at: DOI: 10.1177/0276146714522266 published online 3 February 2014 Journal of Macromarketing Madhu Viswanathan, Clifford J. Shultz II and Srinivas Sridharan Impact Introduction to the Special Issue on Subsistence Marketplaces: From Micro-Level Insights to Macro-Level Published by: http://www.sagepublications.com On behalf of: Macromarketing Society can be found at: Journal of Macromarketing Additional services and information for http://jmk.sagepub.com/cgi/alerts Email Alerts: http://jmk.sagepub.com/subscriptions Subscriptions: http://www.sagepub.com/journalsReprints.nav Reprints: http://www.sagepub.com/journalsPermissions.nav Permissions: What is This? - Feb 3, 2014 OnlineFirst Version of Record >> at Monash University on February 12, 2014 jmk.sagepub.com Downloaded from at Monash University on February 12, 2014 jmk.sagepub.com Downloaded from