ZENITH International Journal of Business Economics & Management Research________________ ISSN 2249- 8826 ZIJBEMR, Vol.4 (10), OCTOBER (2014) Online available at zenithresearch.org.in 16 PRODUCTION AND CONSUMPTION LEVEL OF FISH IN THE WORLD MARKET DR.S.RAJAMOHAN*; D.JOEL JEBADURAI** *PROFESSOR ALAGAPPA INSTITUTE OF MANAGEMENT ALAGAPPA UNIVERSITY KARAIKUDI -630004 TAMILNADU, INDIA **PH.D (RESEARCH SCHOLAR) ALAGAPPA INSTITUTE OF MANAGEMENT ALAGAPPA UNIVERSITY KARAIKUDI - 630004 TAMILNADU, INDIA ABSTRACT Production is the prime activities for the consumption of the fish in the global market. In the developed countries, fish and its products consumption are raising tremendously among the consumers for various reasons of nutrition, protein and tastes of the fish. But in the supply side of the countries are very low due to the reasons of the spreading diseases in the seed of the fish, and quality, inspection certificate from the export inspection council, underdeveloped infrastructure leads to slow process of logistics system and production expenses of the aquaculture farming of the fishing activities. The researcher has used the descriptive statistical tools such as mean, standard deviation, covariance, growth rate and so on. By using the tools of descriptive statistics, this study found that production level of the fish is high in the marine catching production and consumption level also increased due to the reason of increased rate of population. This paper conclude that in order to meet the consumption level of the fish in the world market, the level of production of fish to be improved through adopting sustainable technological method in the production of the fish. KEY WORDS: Fish consumption level, Production issues of fish, World fish market, Supply of fish, Sustainability in fisheries. INTRODUCTION Fish is one of the mostly traded food commodities in the worldwide. The fishery trade is especially important for developing nations it is contributed for more than half of the total value of traded commodities. In 2012, it represented about 10 percent of total agricultural exports and 1 percent of world merchandise trade in value terms. The share of total fishery production exported in different product forms for human consumption or non-edible purposes grew from 25 percent in 1976 to 37 percent in 2012. Fishery exports reached a peak of US$129.8 billion in 2011, up 17 percent on 2010, but declined slightly to US$129.2 billion in 2012 following downward pressure on international prices of selected fish and fishery products. In addition, this demand was particularly uncertain in many developed countries, thus encouraging exporters to develop new markets in emerging economies. Further, the global fish production has grown steadily in the last five decades, with food fish supply increasing at an average annual rate of 3.2 percent, outpacing