Jurnal Siasat Bisnis Vol. 20 No. 2, 2016, 143-160 Journal homepage: http://www.jurnal.uii.ac.id/index.php/jsb © 2016 The Authors. Jurnal Siasat Bisnis. Published by The Management Development Centre, Department of Management, Faculty of Economics, Universitas Islam Indonesia 143 Factors Affecting The Use of E-Commerce In Creative Industries: Empirical Evidences From SMEs In Jabodetabek-Indonesia Donny Oktavian Syah *)1 , Rambat Lupiyoadi 2 , Adi Pramudita Tjiptadi 3 1 Department of Business Administration, LP3I Polytechnics Jakarta, Indonesia * Correspondence author e-mail: donny@plj.ac.id 2,3 Department of Management University of Indonesia, Depok-Indonesia e-mail: rambat.lupiyoady@ui.ac.id e-mail: pramudita.tjiptadi@gmail.com Abstract The goal of this research is to identify factors that influences; organizational readiness, external pressure, per- ceived ease of use, and perceived benefit that can be obtained from adoption of e-commerce in SMEs creative industries in Jabodetabek city (Jakarta, Bogor, Depok, Tangerang and Bekasi). Our analysis demonstrates that there is a relationship between organizational readiness, and perceived benefits variables to e-commerce adop- tion of SMEs creative industries in Jabodetabek, Indonesia. On the other hand, variable of the external pres- sure and the perceived ease of use (complexity) did not significantly influence the e-commerce adoption in SMEs creative industries in Jabodetabek. Keywords: creative industries, e-Commerce adoption, small & medium enterprises (SMEs), SMEs of Jabo- detabek-Indonesia Abstrak Tujuan dari penelitian adalah untuk mengindentifikasi faktor faktor yang mempengaruhi kesiapan organisasi (organizational readiness), tekanan dari pihak eksternal (external pressure), kemudahan penggunaan (perceived ease of use) dan faktor manfaat implementasi e-commerce (perceived benefit) terhadap adopsi pemakaian transaksi on- line (e-commerce adoption) di lingkungan UKM Industri Kreatif yang berlokasi di Jabodetabek (Jakarta, Bogor, Depok, Tangerang, and Bekasi). Hasil riset menunjukkan bahwa ada korelasi signifikan antara kesiapan organisasi (organizational Readiness), dan faktor manfaat implementasi e-commerce (perceived of bendefit) dengan implementasi pemakaian transaksi on-line (e-commerce adoption) di lingkungan UKM industri kreatif di area Jabodetabek, Indonesia. Sebaliknya, variabel tekanan dari pihak eksternal (external pressure) dan kemudahan penggunaan (perceived ease of use) tidak mempunyai pengaruh yang signifikan terhadap adopsi pemakaian transaksi on-line (e-commerce adoption). Kata kunci: Adopsi transaksi on-line (e-commerce), Industri Kreatif, Usaha Kecil dan Menengah (UKM), UKM Jabodetabek-Indonesia JEL: L80, L81, M15, M31 DOI: 10.20885/jsb.vol20.iss2.art4 Introduction SMEs (Small and Medium Enterprises) play a very vital role in Indonesia, especially as a source of employment and its contribution to national GDP. In the year 2010, SMEs employed more than 95 million people, an increase of 9 million since 2006. Meanwhile, the same number for large enter- prises were only 500,000 workers. Similarly, in terms of GDP contribution, SMEs contributed with Rp. 3,400 Trillion, while large enterprises Rp 2,600 trillion in the same year (Ministry of Coopera- tive and Small Medium Enterprise, 2012). However, it must be noted that large enterprises only