How do intermediaries drive corporate innovation? A moderated
mediating examination
Han Lin
a
, Saixing Zeng
a
, Haijian Liu
b,
⁎, Chao Li
c
a
Antai College of Economics and Management, Shanghai Jiao Tong University, Shanghai, 200030, China
b
School of Management, Nanjing University, Nanjing, 210093, China
c
Alliance Manchester Business School, The University of Manchester, Manchester M156PB, United Kingdom
abstract article info
Article history:
Received 1 February 2016
Received in revised form 1 March 2016
Accepted 1 April 2016
Available online 4 May 2016
Although intermediaries frequently bridge knowledge gaps and enhance innovation searches as important
sources of external knowledge, the mechanisms regarding how and when intermediaries become effective
drivers of corporate innovation still remain indistinct. Using a sample of Chinese manufacturing firms, this
study proposes and empirically tests a theoretical framework for understanding the effects of intermediaries
on corporate innovation performance. The results of a moderated mediation analysis show that firms' ties to in-
termediaries can contribute to innovation by enhancing the scope of external innovation searches and reducing
search costs. Absorptive capacity acts as a mediator in the relationship between intermediaries and innovation
performance. Environmental munificence and complexity negatively moderate this mediation effect.
© 2016 Elsevier Inc. All rights reserved.
Keywords:
Innovation
Intermediary
Absorptive capacity
Environmental munificence
Environmental complexity
1. Introduction
Firms rarely innovate by themselves and increasingly rely on exter-
nal sources to strengthen and accelerate their internal innovation
(Fritsch & Franke, 2004; Zeng, Xie, & Tam, 2010). Within this more com-
plex realm, intermediaries have emerged and performed diverse tasks
within the innovation process (Lichtenthaler, 2013). These intermedi-
aries gather, develop, control, and disseminate knowledge in addition
to collecting and dispensing financial, technical, and institutional re-
sources (Colombo, Dell'Era, & Frattini, 2015). They are key players in
the knowledge transfer among organizations and provide opportunities
for mutual learning that may stimulate the creation of new knowledge
while simultaneously contributing to an organization's innovation capa-
bility (Gassmann, Daiber, & Enkel, 2011). However, despite the potential-
ly critical role of intermediaries in innovation as well as information or
technology marketing, the mechanisms about how and when they
become effective drivers of corporate innovation remain unclear.
This study aims to develop a better understanding of these mecha-
nisms and the conditions under which the intermediaries could
efficiently and effectively influence corporate innovation performance.
Specifically, this study answers three questions. First, do stronger ties
with intermediaries actually lead to better innovation performance?
Second, how can a firm convert its ties with intermediaries into a real
improvement in innovation performance? Third, how does environ-
mental heterogeneity influence the path from intermediaries to corpo-
rate innovation?
Next, Section 2 describes the theory and hypotheses development.
Section 3 indicates the methodology and Section 4 provides the results.
Sections 5 and 6 discuss the conclusions and limitations of the study,
respectively.
2. Theory development and hypotheses
2.1. Ties with intermediaries and corporate innovation performance
Intermediaries for innovation refer to agents or brokers who are
“helping to provide information about potential collaborators;
brokering a transaction between two or more parties; acting as a medi-
ator, or go-between, bodies or organizations that are already collaborat-
ing; and helping find advice, funding, and support for the innovation
outcomes of such collaborations” (Howells, 2006; p. 720).
These intermediaries include technology service, accounting and fi-
nancial service, law, talent search, and other such firms (Zhang & Li,
2010). They either gather, develop, control, and disseminate knowledge;
or collect and disseminate financial, technical, and institutional resources
(Stewart & Hyysalo, 2008). Consequently, these intermediaries often
Journal of Business Research 69 (2016) 4831–4836
The authors are grateful for the contributions of Hanyang Ma and Hongquan Chen from
Shanghai Jiao Tong University, as well as the guest editors and two anonymous
reviewers for their suggestions on revising this manuscript. This study is supported by
the National Natural Science Foundation of China (Grant Nos. 71272110, 71373161,
71390525, and 71572078) and Soft Science Fund of Taizhou (Grant No. 14RKX02).
⁎ Corresponding author.
E-mail addresses: linhan@sjtu.edu.cn (H. Lin), zengsaixing@sjtu.edu.cn (S. Zeng),
liuhj@nju.edu.cn (H. Liu), chao.li@postgrad.mbs.ac.uk (C. Li).
http://dx.doi.org/10.1016/j.jbusres.2016.04.039
0148-2963/© 2016 Elsevier Inc. All rights reserved.
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