http://www.iaeme.com/IJM/index.asp 58 editor@iaeme.com International Journal of Management (IJM) Volume 8, Issue 2, March – April 2017, pp.58–67, Article ID: IJM_08_02_007 Available online at http://www.iaeme.com/ijm/issues.asp?JType=IJM&VType=8&IType=2 Journal Impact Factor (2016): 8.1920 (Calculated by GISI) www.jifactor.com ISSN Print: 0976-6502 and ISSN Online: 0976-6510 © IAEME Publication IMPACT OF DEMOGRAPHIC DIFFERENCES AND OTHER FACTORS ON IMPULSE BUYING Dr. Smita Harwani New Horizon College of Engineering Marahathalli, Bangalore, India Dr. Sneha Ravindra Kanade MVJ College of Engineering Channasandra, Bangalore, India ABSTRACT Impulse Buying has a prominent role to play in today's lifestyle pattern. This study gives a view of the factors that affect various behaviour related aspects that leads to impulse buying. It also discusses about the variation in impulse buying behaviour due to demographic differences. The study is focused on the consumers belonging to Bangalore city. A wide range of research in this area was referred to review the work done by various researchers, which lead to the development of research framework. The statistical tools used in the research paper are average, percentages, standard deviation and chi sq test. Key words: Impulse Buying, Consumer Behaviour, In- store Advertising Cite this Article: Dr. Smita Harwani and Dr. Sneha Ravindra Kanade, Impact of Demographic Differences and Other Factors on Impulse Buying. International Journal of Management, 8 (2), 2017, pp. 58–67. http://www.iaeme.com/IJM/issues.asp?JType=IJM&VType=8&IType=2 1. INTRODUCTION Impulse buying is the buying of goods without planning to do so in advance, because of a sudden whim or impulse. People do buy items without thinking! This means immediately picking up a pair of shoes or a new outfit without considering the financial and other ramifications of the purchase. Parboteeah (2005) stated that impulse purchasing is unplanned, the result of an exposure to a stimulus, and is decided on-the-spot. Whether a large purchase, like a car, or a small purchase, like a pack of gum, most people impulse buy at least on occasion. Retailers model their establishments with impulse buying in mind, placing common impulse purchased products strategically. Impulse buying starts without any intention of a purchase. Buyers simply start browsing products without any plan to purchase or simply come across the item through in-store displays. Thus, they are exposed to the stimuli, which triggers customers’ urge to buy on impulse. Eventually it may also become the habit. When there is an impulse desire to buy, there is less or no searching for information or evaluating alternatives.