A Reflective Stakeholder Approach: Co-orientation as a Basis For Communication and Learning Peggy Simcic Brønn Associate Professor Department of Marketing Norwegian School of Management e-mail: peggy.bronn@bi.no Carl Brønn Associate Professor Department of Economics and Social Sciences The Agricultural University of Norway Ås, Norway Presented at the 7th International Public Relations Research Symposium, Bled, Slovenia, July 2000 Co-orientation as a Basis for Communication and Learning 1