International Journal of Case Studies in Business, IT and Education (IJCSBE), ISSN : 24XX-XXXX, Vol. 1, No. 1, 2017. SRINIVAS PUBLICATION NGO’s Intervention to Bring Change in the Society- A Case Study of ‘SIRRA’ Laveena D’Mello Assistant Professor, Social Work Department, Srinivas Institute of Management Studies, Mangaluru, Karnataka-575001, INDIA E-mail : lavynoronha@gmail.com ABSTRACT Any organization, whether NGO (Non-Governmental Organization) or Government, involved in the rural or urban development is making concerted efforts in diverse activities. Some NGO’s are involved in helping weaker sections of the society such as small and marginal farmers, agricultural labourers, reservation castes, while others engage in, setting up schools and hospitals in the rural areas, provision of better nutrition to children, health intervention, family welfare, organizing vocational training to enable youth and special programmes formulated for senior citizens. Srinivas Institute of Rural Reconstruction Agency (SIRRA) is one such NGO engaged in Rural Welfare activities for the past Ten years. This NGO is formed under the aegis of A. Shama Rao Foundation, which is well known in the field of quality education services, and sponsored over nineteen colleges. SIRRA has a team of experienced trainers and resource persons who would always guide the rural development activities in Dakshina Kannada District. With the rich knowledge, skills and contacts gained, SIRRA organized various programme and provides opportunity for student Social Workers to practice their field practicum. This was done in the collaboration with Srinivas Institute of Medical Science and Research centre, Mangalore. SIRRA organized number of community outreach programmes, medical camps, street plays, awareness programmes etc. for the disadvantaged sections of the society. This study explores the intervention activities and its impact on the society, through the case study. Keywords : Non Government Organization (NGO), Government Organization (GO), Self Help Groups (SHG), Master of Social Work (MSW). 1. Introduction : The urge for self management in different situations is a basic drive of human beings. Technology is the creative expression of this drive. It is both a liberating influence and a constraint depending on the specific situation. India has a rich tradition in Voluntary service. But the role of the Voluntary Organization in Social Welfare and Social Development is yet to be understood even after seven decades of planning. On the other hand, the quantified growth of voluntary organizations has been rather very fast. The establishment of autonomous national bodies such as the Central Social Welfare Board, Association for the Voluntary Associations in Rural Development etc opened many new avenues to this Voluntary Organization. Voluntary Organizations have been rendering services to individuals, groups and communities to a great extent in India. The physically handicapped, mentally retarded, socially mal-adjusted, underprivileged and ever exploited groups have been benefited by these voluntary organizations for which charity formed the basic philosophy. With this philosophy the philanthropists have turned their dreams into reality by way of starting voluntary social organizations such as hospitals for the poor, day-care centers for the needy children, rehabilitation centers for the handicapped etc. Laveena D’Mello. (2017); www.srinivaspublication.com PAGE 20