Asian J. Management; 8(2): April- June, 2017 123 ISSN 0976-495X (Print) www.anvpublication.org 2321-5763 (Online) RESEARCH ARTICLE CSR Responsiveness vs. Corporate Business Ethics – A Critical Analysis Dr. Clayton Michael Fonceca 1 , Dr. A. Umesh Samuel Jebaseelan 2 1 Asst. Professor, P.G. and Research Department of Social Work, Sacred Heart College, Tirupattur– 635601 2 Associate Professor, P.G. and Research Department of Social Work, Bishop Heber College, Trichy– 620017 *Corresponding Author E-mail: clayton.fonceca@gmail.com ABSTRACT: With the dawn of mandating the implementation of CSR in the Companies Bill (2013), many corporates are yet to adopt appropriate policies and procedures that fall into the context of CSR Activities.The ethics of the organization define its moral obligation not only to its employees but also to the society. CSR Responsiveness and Ethics of the organization should go hand in hand to bring about effective CSR Practices that would create a significant outcome towards the growth and development of our nation. The study aims to understand the implication of CSR Responsiveness with the Corporate Business Ethics existing in a Multinational Organization in India. The study was conducted in one of the top Multinational IT Sectors in Tamil Nadu and the census method was adopted and all 137 employees who were engaged in the CSR Division of the organization were taken for the study adopting the descriptive research design. The study revealed that there is a significant relationship between CSR Responsiveness and the Corporate Ethics of the organization. These attributes tend to affect the other when implemented depicting a strong bond with one another. Employees may be given awareness with regard to the salient features of the ‘Companies Bill 2013’ (Section 135) to ensure effective implementation of CSR Practices. An effective scientific enquiry may be undertaken in order to identify the strengths and short comings of the scheme. Thus, bringing about a congruence between CSR Responsiveness and the Corporate Business Ethics Existing in the Organization. This would ensure that CSR Responsiveness and Ethics of the organization go hand in hand in bringing about effective CSR Practices that would create a significant outcome toward the growth and development of our nation. KEY WORDS: CSR Responsiveness, Corporate Ethics and Corporate Social Responsibility. INTRODUCTION: Corporate Social Responsibility a term widely used now a days reflects the responsiveness of the employees towards CSR and thus denotes the social significances of a successful business environment. Corporate Social Responsibility empirically should consists of clearly articulated and communicated policies and practices of corporations that reflect proper business ethics and CSR Responsiveness for wider societal good. Yet, CSR in India is at a developing stage, sometimes being one of the least understood initiatives in the Indian industrial sector. Such industries emphasis not on social goods but rather on the policy which needs to be implemented just to show that the industry is performing CSR activities. Received on 09.02.2017 Modified on 24.02.2017 Accepted on 10.03.2017 © A&V Publications all right reserved Asian J. Management; 2017; 8(2):123-126. DOI: 10.5958/2321-5763.2017.00020.8 The number of multinational companies in the last decade has brought the global multinationals and investment houses to India for competing in the domestic and international markets. It is important for businesses not only to provide products and services to satisfy the customer, but also to ensure that the business is not harmful to the environment in which it operates. In order for an organization to be successful, the business must be built on ethical practices. Companies are increasingly pressurized to behave ethically. This pressure comes from customers, consumers, governments, associations and the public at large. Conceptual Clarity: • Corporate Social Responsiveness refers to how business organizations and their agents actively interact with their employees and manage their environment, reflecting their internal policies and procedures (Blowfield and Frynas, 2005).