EMPIRICAL RESEARCH
Five-factor model personality traits as predictors
of perceived and actual usage of technology
Tim Barnett
1
, Allison W.
Pearson
1
, Rodney Pearson
1
and Franz W. Kellermanns
2
1
Department of Management and Information
Systems, Mississippi State University, Starkville,
U.S.A;
2
UNC-Charlotte, Charlotte, NC, U.S.A
Correspondence: Tim Barnett, Department of
Management and Information Systems,
Mississippi State University, P.O. Box 9581,
Mississippi State, MS 39762, U.S.A.
Tel: 662-325-2419;
Fax: 662-325-8651
Received: 15 December 2011
Revised: 15 September 2012
2nd Revision: 30 April 2013
3rd Revision: 07 October 2013
4th Revision: 18 February 2014
5th Revision: 18 March 2014
Accepted: 25 March 2014
Abstract
Understanding the adoption and use of technology is extremely important in
the field of information systems. Not surprisingly, there are several conceptual
models that attempt to explain how and why individuals use technology. Until
recently, however, the role of personality in general, and the five-factor model
(FFM) of personality in particular, had remained largely unexplored. Our study
takes an interactional psychology perspective, linking components of the FFM
to the use of technology within the conceptual framework of the Unified
Theory of Acceptance and Use of Technology (UTAUT). After empirically
confirming previous research findings linking performance expectancy, effort
expectancy, and social influence to technology use, we test direct relationships
between FFM personality traits and technology use in the context of a web-
based classroom technological system, utilizing measures of perceived and
actual use of technology. Consistent with expectations, conscientiousness and
neuroticism are associated with perceived and actual use of technology, with
conscientiousness demonstrating a positive association with both perceived
and actual use and neuroticism, a negative association. Extraversion was also
significantly associated with actual use, although not in the positive direction
expected. Further, the significant relationships between the personality traits
and the actual use of technology were direct and not mediated by expressed
intentions to use the system.
European Journal of Information Systems (2015) 24(4), 374–390.
doi:10.1057/ejis.2014.10; published online 3 June 2014
Keywords: personality; five-factor model; UTAUT; TAM; system use; individual differences;
technology acceptance; technology adoption
Introduction
Understanding how and why users accept and use technology is of critical
interest to Information Systems (IS) research. Not surprisingly, theories of
technology adoption, such as the Technology Acceptance Model (TAM)
(Davis, 1989) and TAM2 (Venkatesh & Davis, 2000), have proliferated. After
synthesizing eight such models, Venkatesh et al (2003) developed the
Unified Theory of Acceptance and Use of Technology (UTAUT), concluding
that it ‘provides a useful tool for managers needing to assess the likelihood
of success for new technology introductions and helps them understand
the drivers of acceptance’ (p. 425). The UTAUT ‘represents a shift from
a fragmented view of technology acceptance to a unified view that inte-
grated the major theories and technology acceptance models into a single
theory’ (Abu-Shanab et al, 2010, p. 495) and ‘has been applied to the study
of a variety of technologies in both organizational and non-organizational
settings’ (Venkatesh et al, 2012). Thus, we position our study of technology
acceptance and use within this widely accepted framework.
European Journal of Information Systems (2015) 24, 374–390
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