I O MEDIA AND INC MODERN IRAN Habib Ebrahimpour a* , A a. Faculty of Human b. Faculty of Education and c. M.A in Media Managem Abstract Public trust is one of the social capita organizations and institutions which legitimacy and effectiveness. In the public trust the media. So building t one of the essentials of media wor contribute to increasing public trust t these questions were posed: what is each of these trusts? What appropri Finally, at the end some suggestions can be manipulated to enhance media Keywords: Media, Public, Trust, Iran Introduction Public trust is one of the social systems and nurtures democratic v and institutions which are represe legitimacy and effectiveness (Alva Fard (2002, p. 9), public trust is “p requests from those in charge o * Corresponding Author: ebrahimpourh@y INDUSTR MANAGEM INSTITU INTERNATIONAL JOURNAL OF ORGANIZATIONAL LEADERSHIP 2012.VOL. 1; NO. 1; 1-12 CREASING PUBLIC TRUST I N: A CONCEPTUAL MODEL Ali Khaleghkhah b , Mohammad-Bagher Sepehri nities, University of Mohaghegh Ardabili, Ardabil, Iran Psychology, University of Mohaghegh Ardabili, Ardabil, Iran ment, Researcher and a teacher in the Ardabil News Faculty als that can lead to integration in social systems. Trust lin ch are representing them and in this way it increases e communications industry nothing is more important trust and reflecting the facts on social, political and eco rk. Hence, this study set out to investigate the effecti toward media and to give a conceptual model for it in I s public trust and what is media trust? What are the ef iate models can there be for achieving public trust for are given based on the 5 effective factors of public trus a trust in modern Iran. n capitals that creates and maintains integration i values in a society. Trust links the citizens to organ enting them and in this way it increases a gover ani & Danaii-Fard, 2002). According to Alvani and people’s expectation of receiving positive responses of public affairs”. Just like the other organizati yahoo.com RIAL MENT UTE IN L i c nks the citizens to s a government’s than making the onomical issues is ive factors which Iran. In this sense, ffective factors on a media in Iran? st for media which in social nizations rnment’s d Danaii- s to their ions and