Asia Pacific Journal of Research in Business Management Vol. 8, Issue 6, June 2017 Impact Factor: 5.16, ISSN: (2229-4104) www.skirec.org Email Id: skirec.org@gmail.com An International Double-Blind, Peer Reviewed, Refereed Open Access Journal - Included in the International Indexing Directories Page 52 ENTREPRENEURSHIP IN THE DIGITAL ERA Dr. Rupa Rathee Assistant Professor, Department of Management Studies, Deenbandhu Chhotu Ram University of Science and Technology, Murthal (Sonepat), Haryana Ms. Pallavi Rajain (Corresponding Author) Research Scholar, Department of Management Studies, Deenbandhu Chhotu Ram University of Science and Technology, Murthal (Sonepat), Haryana ABSTRACT The most obvious impact of the Internet for entrepreneurs is the creation of a whole new segment of online startups. The largest of these startups, including Google and Facebook, are now taking their place among the most valuable companies in the world. All of these foster innovations. As a result, the possibilities for entrepreneurship are expanding beyond the traditional boundaries of high-tech clusters to include all people in all regions that have access to the open Internet. By the very nature of the Internet and the virtual world environments in which digital entrepreneurs compete, the more digital an entrepreneur is, the more international their venture. Thus, the present paper focuses on elaborating the concept of entrepreneurship in the digital era. For this some of the previous literature was reviewed and presented. The literature suggested that the presence of ICTs has given a boost to SMEs and offered new opportunities which were previously unavailable. Next some terms and a model related to entrepreneurship in digital age have been given. Lastly, the authors have given certain tips for successful entrepreneurship in the digital age. KEYWORDS: digital, entrepreneurship, information technology.