Do You Have the Right Stuff? Seven Areas of Expertise for Successful Web Site Design in Libraries Jerilyn R. Veldof Shane Nackerud ABSTRACT. In the mid-1990s it was common for one person in the technology department to design or redesign the library’s Web site. But today it is virtually impossible for one person, or even two or three, to create a user-centered Web design given the complexity of the Web en- vironment and users’ needs. This article explores the seven areas of ex- pertise now necessary to create successful library Web sites: project management, information architecture, usability, access for people with disabilities, graphic design, content creation, and programming. The au- thors draw upon their collective experience in designing nine different library and university Web sites and in testing usability of four other library Web products. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-342-9678. E-mail address: <getinfo@ haworthpressinc.com> Website: <http://www.HaworthPress.com> 2001 by The Haworth Press, Inc. All rights reserved.] KEYWORDS. Web site design, library Web sites, information architecture INTRODUCTION Do you remember 1995? Batman Forever was the top movie, O.J. Simpson was found not guilty, Republicans touted their “Contract with Jerilyn R. Veldof (jveldof@umn.edu) is User Education Coordinator, University Libraries, and Shane Nackerud (snackeru@umn.edu) is Web Services Coordinator, University Libraries, both at University of Minnesota-Twin Cities, 180 Wilson Li- brary, 309 19th Avenue South, Minneapolis, MN 55455. Internet Reference Services Quarterly, Vol. 6(1) 2001 2001 by The Haworth Press, Inc. All rights reserved. 13