Tourism is a strategic economic activity in the European Union, its importance in the EU economy being likely to grow in the next few years. The European tourism industry generates over 4% from the GDP of the European Union, with almost 2 million companies which employ almost 4% of the total work force (approx. 8 million work places). If the connected sectors are taking into consideration, the estimated contribution of tourism to the creation of the GDP is a lot larger ( tourism indirectly generates approx. 11% of the GDP of the European Union and gathers almost 12% of the work force. The following unfolding principles have been established through the research program of the Plan for the National Tourism Development: efficient and directed communication ( each tourist issuer country needs an adapted marketing plan, because they differently answer to the different types of marketing activities; attracting the persons from the travels sector ( the most direct and sustainable means of information and influence of the travels sectors are the seminars/workshops, organized as a destination for the personnel from the travels sector (e.g. performed in major centers under the form of itinerary activities), and the accommodation travels; the information of the consumers' sector ( on all the markets, the consumers find out about destinations through common means, like: orally from friends/colleagues, who have visited the destination, from the articles written in the media, from TV travel shows and special films, from the advertisements published in the magazines, and from the promotional materials of the tour(operators and of the destination(countries; the attraction of the special interest market segments ( the more specialized segments of the spa tourism market, of the adventure tourism and of eco(tourism being the most relevant ones for Romania; they can be efficiently approached through web pages especially dedicated to them and through brochures, presenting the key aspects and the facilities. the economic crisis, tourism, culture, revival, globalisation. MOTTO: “Europe is the world leader of tourist destinations. However, we must do more for preserving our competitiveness. Our proposals add value to the efforts made by the Member States. These proposals will help us to promote, in a more efficient and coordinated manner, the European Union as a unique tourist destination" (Statement of the Vice President of the European Commission, Commissar Gunter Verheugen). I. INTRODUCTION At the Conference of the Ministries of Tourism at the level of the countries of the European Union “Tourism # the key to the economic increase and the increase of work places”, organised in Wien) Answering to some request of social order, tourism promotes as an important means of spending the spare time. Contemporary evolution of the world economy is characterised by the tendency to increase the spare time, fact that raises problems regarding its organisation and efficient use. If we consider the tourist activity as a production activity, with inputs and outputs, one observes that it means the exploitation of a varied range of resources, the natural ones having a fundamental role. Consequently, tourism exercises influence on the environment and its components. Also at a social and economic level, but also on a political one, we must remind the important role of tourism in the intensification and the diversification of connection between nations on a world level. Indeed, together with the actual trading, international tourism tends to become one of the main forms of connection between people located on different continents, at large distances but small through the invisible, imperceptible connections which tourism creates in time. In order to exemplify the quantity mutations from the field of Romanian tourism and of the population involved in the unfolding of the tourist act, in 2010 from 8,469,300 persons from the employed civil population, 134,000 persons worked in the field Hotels and restaurants. The existing tourist accommodation capacity on July 2010 was of 287,158 places. (Data provided by the National Institute of Statistics). II. PROBLEM FORMULATION The current crisis, with multiple aspects, represents a great threat to global stability. Our long(term political vision must focus on the action immediately, through rapid and strong measures. The commitments undertaken last year must be complied with, and their application accelerated. The crisis offers opportunities as well, to get closer to the developing countries and to start a new and better partnership, in order to invest more for the stimulation of the own economies, to redefine the priorities, to achieve the ecological economic growth, to restructure the international economic and financial architecture and to adapt to the realities of this century Besides the economic consequences, tourism has a profound social – human significance. It acts, through its nature, directly on the tourists, as well as on the population from the visited areas. Moreover, the effects of tourism are spread over the quality of the environment, the use of the spare time and the connections between nations. Tourism is, beyond everything, an element that favours communication, the exchange of ideas, information, stimulating the widening          Mirela Mazilu, Mădălina Andrei, Daniela Dumitrescu Issue 1, Volume 6, 2012 24 INTERNATIONAL JOURNAL of ENERGY and ENVIRONMENT