Canadian International Journal of Social Science and Education Volume 12, June 2017 Ϯϲϵ The Responses of Halal Tourism of Tourism Entrepreneurs in Southern Border Provinces of Thailand Awang Lanui and Saranya Bunnag Faculty of Humanities and Social Sciences, Prince of Songkla University, Pattani, 94000. Thailand Corresponding author: awang.l@psu.ac.th Abstract Halal tourism is a new issue in Thailand's tourism which is famous for abundant tourism resources. Governments formulate policies and strategies to attract Muslim tourists, both domestic and foreign tourists, especially from the Middle East who have high purchase tourists. However, the government policies and strategies will be successful if the tourism entrepreneurs’ response to halal tourism with accurate and comprehensive. This research aims to study the characteristics of tourism entrepreneurs, readiness and guidelines to manage on halal tourism of tourism entrepreneurs. The research using mixed mode to collect data by questionnaires and in-depth interviews of 290 tourism entrepreneurs during December 2014- July 2015. Data were analyzed by using descriptive statistics, the frequency, percentage, average, standard deviation, and qualitative content analysis. The results as showed the following. Tourism entrepreneurs are 46.2 percent understanding about halal tourism in the medium level. Many tourism entrepreneurs still lack knowledge and understanding about the business of halal food, lack of understanding about the principles of halal from beginning to the end of the process. However, tourism entrepreneurs have readiness on facilities, restaurant, beverage store, tourism destination, hotels, tourism agency, and service of guides. The strength of the entrepreneurs is the business owners, acceptance in the marketplace, product / service sales, research and development, management / process within the location and cost. While the problem of entrepreneurs is the inability to access capital sources, raw materials, lack knowledge in various fields, labor shortage, government regulations, marketing, trade, and productivity. Then tourism entrepreneurs should provide services to response the needs of Muslim tourists, using strategic "Feel at home" to Muslim tourists, adding more halal products especially halal food, encouraging the community to be friendly with Muslim tourists, enhancing the image of the country to be freedom of Muslim citizens to religious practice, dissemination about art, culture, religion and traditions of Muslims in the