1 Divergent thinking: strategies for generating alternative uses for familiar objects. K. J. Gilhooly 1 , E. Fioratou 1 , S. H. Anthony 1 and V. Wynn 2 1 University of Hertfordshire, 2 Oxford Brookes University Contact address: K. J. Gilhooly, School of Psychology, University of Hertfordshire, College Lane, Hatfield, Herts., AL10 9AB, England, UK. Email: k.j.gilhooly@herts.ac.uk