www.iaset.us editor@iaset.us STUDY ON THE FACTORS INFLUENCING THE PERFORMANCE OF ACADEMICIANS IN ANDHRA PRADESH PRIVATE TECHNICAL COLLEGES M. PRAGNASHREE 1 , N. GIRIBABU 2 & G.RAKESH NAIDU 3 1 Assistant Professor, Department of Management Studies, SVCET, Chittoor, Andhra Pradesh, India 2 Associate Professor, Department of Management Studies, SVCET, Chittoor, Andhra Pradesh, India 3 Research Scholar, Department of Management Studies, JNTUA, Ananthapur, Andhra Pradesh, India ABSTRACT This study intends to examine various factors that effects performance of academicians in Andhra Pradesh Technical colleges. As job performance of academicians is one of the main criteria in determining a Technical colleges Ranking in a country. Hence, this study aimed to determine the role of job satisfaction on job performance as few studies in the past has focused on academicians in private institutions. This paper will enable parties such as the Ministry of Higher Education and AICTE and management of private technical institutions to pinpoint the core areas that need improvement and take corrective actions to improve job performance of academicians in private technical institutions. Besides that, this study will also increase self-awareness of academicians towards their job performance. Herzberg’s two-factor theory was adopted for this study as it is deemed the most appropriate in the context of this study. Questionnaires will be distributed to 700 academicians in 127 Andhra Pradesh Technical colleges out of total 494 colleges via e-mail or walk-in. Hence, the sample will be selected by convenience sampling. KEYWORDS: Job Satisfaction, Job Performance, Academicians in Andhra Pradesh Private Technical Institutions INTRODUCTION India holds an important place in the global education industry. The country has more than 1.4 million schools with over 227 million students enrolled and more than 36,000 higher education institutes. India has one of the largest higher education systems in the world. India has become the second largest market for e-learning after the US. The sector is currently pegged at US$ 2-3 billion, and is expected to touch US$ 40 billion by 2017. The distance education market in India is expected to grow at a Compound Annual Growth Rate (CAGR) of around 34 per cent# during 2013-14 to 2017-18. Moreover, the aim of the government to raise its current gross enrolment ratio to 30 per cent by 2020 will also boost the growth of the distance education in India. MARKET SIZE The education sector in India is poised to witness major growth in the years to come as India will have the world’s largest tertiary-age population and second largest graduate talent pipeline globally by the end of 2020. In FY 2015-16, the education market was worth about US$ 100 billion and is expected to reach US$ 116.4 billion in FY 2016-17. Currently, higher education contributes 59.7 per cent of the market size, school, education 38.1 percent, pre-school segment 1.6 per cent, and technology and multi-media the remaining 0.6 per cent. International Journal of Human Resources Management (IJHRM) ISSN (P): 2319-4936; ISSN (E): 2319-4944 Vol. 6, Issue 4, Jun - Jul 2017; 1-16 © IASET