1 1 EVENT MANAGEMENT and EVENT TOURISM Second Edition, 2004 By: Donald Getz, PhD Professor, Haskayne School of Business University of Calgary, Canada PREFACE and CONTENTS The fields of event management and event tourism have grown dramatically since I wrote Festivals, Special Events and Tourism in 1991, and even since 1997 when the first edition of Event Management and Event Tourism was published. Many new career paths have emerged, and the publication of relevant books and papers has mushroomed. Academic programs in event management are now well established in many institutions around the globe. Both the academic study of event management and the profession are maturing. It is also now possible to talk seriously about a new academic field called “Event Studies”. In 1991 there was very little literature, and only a few subjects taught about events, generally within tourism, recreation or sports programs. Now it is possible to get graduate degrees specific to event studies. Event Studies is a field of inquiry drawing on many other sources of theory, knowledge and methods. Creation of Festival Management and Event Tourism, (now called Event Management) as the first research journal devoted to this field (in 1993), co-founded by myself and Dr. Bruce Wicks, gave impetus to the academic study of events. Event Studies subsumes event management and event tourism. To become a professional in event management or event tourism requires foundation knowledge concerning the nature of events and their importance in society. If they were not such important phenomena why would we invest so much in their production and marketing? This book is really the second edition of Event Management and Event Tourism (Cognizant 1997), but it has a somewhat broader role to play, both in providing an overview of Event Studies and providing a foundation for professional event management. I have deliberately expanded the discussion of research, theory and the contributions of other fields and disciplines, as well as updated and expanded all the management-specific material. Key Objectives of the Book: