Choudhary et al Int. J. Pure App. Biosci. 5 (4): 254-260 (2017) ISSN: 2320 – 7051 Copyright © August, 2017; IJPAB 254 Study on the Role of Human Resources in Cattle Rearing Practices and the Marketing Practices in Relationship to Herd Size of Cattle in Non Tribal Area of Udaipur District of Rajasthan Shweta Choudhary 1 , M.L. Gurjar 2 , Vikas Choudhary 3 , Kavita Rohlan 4 , Padma Meel 5 and Subha Ganguly 6* 1 M.V.Sc. Scholar, 2 Assistant Professor & In-charge, 3 Ph.D. Research Scholar, Department of Livestock Production Management, College of Veterinary and Animal Science, (Rajasthan University of Veterinary and Animal Sciences, Bikaner), Navania, Vallabhnagar, Udaipur - 313601, Rajasthan, India 3 Veterinary Officer, Veterinary Hospital (Govt. of Rajasthan), Palasara, Sikar – 332001, Rajasthan, India 4 M.V.Sc. Scholar, Department of Veterinary Anatomy and Histology, College of Veterinary and Animal Science, (Rajasthan University of Veterinary and Animal Sciences, Bikaner), Bikaner - 334001, Rajasthan, India 6 Associate Professor, Department of Veterinary Microbiology, Arawali Veterinary College (Affiliated to Rajasthan University of Veterinary and Animal Sciences, Bikaner), N.H. – 52 Jaipur Road, V.P.O. Bajor, Sikar – 332001, Rajasthan, India *Corresponding Author E-mail: ganguly38@gmail.com Received: 19.07.2017 | Revised: 28.07.2017 | Accepted: 30.07.2017 Available online at www.ijpab.com DOI: http://dx.doi.org/10.18782/2320-7051.5347 ISSN: 2320 – 7051 Int. J. Pure App. Biosci. 5 (4): 254-260 (2017) ABSTRACT The present study was conducted on a group of 160 cattle rearers in Mavli and Vallabhnagar tehsils of Udaipur district of Rajasthan. Information collected on various operations of cattle management practices performed by family members in surveyed area revealed that maximum operations like sale of animal, milking, cleaning, feeding, care of young stock, grazing, care of sick animal, protection against external parasites, service mating/insemination, deworming were carried out (51.25, 61.25, 85.62, 58.75, 63.75, 48.12, 47.50, 66.88, 58.75 and 52.50%, respectively) by women whereas, sale of milk was performed (65.62%) by male members of family. The role of children in cattle management was observed to assist men and women to complete the operations. Regarding marketing practices followed it was observed that 91.25 per cent of total respondents sale their animals and 8.75 per cent keep them in their herd. The cattle rearers used village market for selling their animals and fix rate of their animals for marketing on milk yield basis and physical appearance. Results revealed that 66.25 per cent respondents sale cattle milk as such followed by 22.50 per cent of respondents who sell or use it after mixing with buffalo, goat milk and 6.88 per cent of total respondents who use it for house hold consumption and 4.38 per cent who use cattle milk after transforming into various milk products. Key words: Role, Human Resources, Marketing practices, Herd size, Non-tribal area, Udaipur, Village Research Article Cite this article: Choudhary, S., Gurjar, M.L., Choudhary, V., Rohlan, K., Meel, P. and Ganguly, S., Study on the Role of Human Resources in Cattle Rearing Practices and the Marketing Practices in Relationship to Herd Size of Cattle in Non Tribal Area of Udaipur District of Rajasthan, Int. J. Pure App. Biosci. 5(4): 254- 260 (2017). doi: http://dx.doi.org/10.18782/2320-7051.5347