REPRINT H02S2M PUBLISHED ON HBR.ORG MARCH 31, 2016 ARTICLE STRATEGY 6 Reasons Platforms Fail by Marshall W. Van Alstyne, Geoffrey G. Parker and Sangeet Paul Choudary This document is authorized for use only in Ricardo victorero's Innovaci?n y emprendimiento(Victorero) course at Universidad Adolfo Ibanez (UAI), from March 2017 to September 2017.