IJMT Volume 5, Issue 6 ISSN: 2249-1058 ______________________________________________________________________________ A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Caďell’s DireĐtories of Puďlishing Opportunities, U.S.A. International Journal of Marketing and Technology http://www.ijmra.us 80 June 2015 ETHICAL CONSIDERATIONS IN PROFESSIONAL EXCELLENCE Ms. Ravneet Kaur * ABSTRACT With a huge expansion of the education system, major steps have been taken to enhance education standards but somewhere along the way, we seem to have lost sight of our traditional ethics and values. The standard as measured by the percentage of marks obtained in examinations has been rising to unprecedented levels. But, unfortunately there is a marked decline in the character, moral values and general behaviour of students coming out of educational intuitions. The only way to arrest this decline is in providing value-orientation in our educational system. The time has come when we must start moulding the character of students to become good Professionals and Citizens. The Educational atmosphere, the personality and behaviour of teachers is a major factor in developing a sense of values. Paper focuses upon education for human ethics, which includes Religious, Moral, and Cultural Education. Generally accepted human ethics are Truth, Righteous conduct, Peace, Love and Non-violence. These Ethical values have certain characteristics like responsibility, subjectivity, justice, objectivity, integrity, commitment, etc. These values aim at Socialization, Perfection, Self realisation, satisfaction, standards, moral development etc. Ethics have important role in professional excellence because the actions of the people represent the organization. Business ethics are nothing more than the code of values and principles that govern the actions of a person, regarding what is right versus what is wrong. A business cannot be any more – or less – ethical than the people who run it and who work for it. * Assistant Professor, Head, Department of Computer Science and Applications, Guru Nanak National College, Doraha, Ludhiana (Punjab).