Participatory art within, against and beyond
financialization: benign pessimism, tactical parasitics
and the encrypted common
Max Haiven
Canada Research Chair in Culture, Media and Social Justice, Lakehead University, Thunder Bay,
Canada
ABSTRACT
Recent transformations in both money and technology coincide with new
developments in the processes of contemporary art, all surrounding the
idealized virtue of participation. This essay examines three critical artists who
orchestrate participatory experiences as a means of challenging neoliberal
financialization, the overarching paradigm that is reshaping money, technology
and art (and so much else) today. In order to analyse and draw broader lessons
from these artworks, I identify three strategic paradigms for participatory art
with money: benign pessimism, tactical parasitism and the encrypted common.
In employing these strategies, these artworks both struggle within and
capitalize upon the ‘participatory turn’ that is familiar to the cognoscenti of
contemporary art but also, I argue, entangled with the financialization of
money and the rise of financial technologies (FinTech). I hazard we can learn
more about the cultural politics of capitalism today through an investigation of
the intersections of art and money, or more specifically in this essay, between
participatory art (sometimes also heralded as relational aesthetics, social
practice or socially engaged art) and technological and financial forms of
money. I conclude with a brief meditation on what might be gained by
considering these forms of participatory art as financial technologies.
KEYWORDS Art; finance; money; markets; participatory culture; technology
Introduction
This essay explores the work of three contemporary artists who use participa-
tory or social practice art techniques to explore the origins, impacts and res-
onances of financialization. I approach financialization as an intertwined,
mutuallly reinforcing set of tendencies and transformations within the
realms of economics, politics, society and culture. This shift is towards both
the increasing wealth and power of the finance, insurance and real estate
(FIRE) sector as well as the more general reconfiguration of the generation
of wealth, of methods of institutional governance, of social priorities and of
© 2017 Informa UK Limited, trading as Taylor & Francis Group
CONTACT Max Haiven mhaiven@lakeheadu.ca
CULTURAL STUDIES, 2017
https://doi.org/10.1080/09502386.2017.1363260
Downloaded by [Max Haiven] at 21:58 03 September 2017