A. KrishŶaŵurthLJ & S. Raŵesh Kuŵar
ϭ
Exploring the Formation of Consumer Expectations
Anup Krishnamurthy*
Doctoral Candidate (Marketing)
Indian Institute of Management Bangalore,
Bannerghatta Road, Bangalore 560076, India.
Tel: +91-9341925103
Email: anup.krishnamurthy09@iimb.ernet.in
S. Ramesh Kumar
Professor (Marketing)
Indian Institute of Management Bangalore,
Bannerghatta Road, Bangalore 560076, India.
Tel: +91-80-26993234
Email: rkumar@iimb.ernet.in
* This is the corresponding author.
Acknowledgements: The data collection for this study was funded through a research grant
provided by the Indian Institute of Management Bangalore.
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