The Printing rndustry in the philipplnes: A ffieffiermE fummdseagae By Raymund B' Habaradas, Management and organi zationDepartment and Mar Andriel Umali, Fina=ncial Uunug.i.nr-O.pu.,r.r, De La Saile L nir ersirv ra)rmund.habaradasd@dl su. eclu.ph ; mar. umal j (D dl su. edu. ph il,r. il: q: Cl ;_i Ctl+ fr. The global printing industry is rapidly changing due to advances in technology and shifts in geo- political realities' Digital technologv, fo. eru-fle, has ";;;;;'"#ffi:i.s for some players, but has taken its toll on companles tt at ,rt,.oi" ,orrJJ. ,n.,, operations. The liberalization of trade of goods and services, on ihe other hand, lru, ulro*ed some companies to get the cheapest sources of i,puts (e'g' paper and labor) beyond dornestic borders, thus bringing down their production costs. But this has also threatened iocal commercial printers whose crients could nou, i,rporl books and other printed materials more cheaply frorn lorergn suppliers, and whose skilled ffiil,?.!:-;I:"#il#X3lTl;flTn'. o.,ign",,jhave ro,nd better-paying jobs in pri,ting For the players of the Philippine printing industry, the above-mentioned developments are just among the many factors they have to consider to keep tireir businesses profitabre. understanding these socio-cultural, technological, economic, and politico-1egal developments are important if they want to remain viable, in a rurbulent business environment. Recog nizingthis need, the center for Business Research and Development (cBRD), with the suppoft of the philippme center for Print Excellence Foundation (PCPEF), presents this general landscape of the Philippine prinring industry. ,R.es ear:ch q_r.ri es fi ons For tiris paper' we sought to answer the lollorving questions: "whai is the general landscape of the Philippine printing industry? what are the opportunities and challe,ges faced by the industry?" To answer thes" questions, we described the overall industry stniciure (e.g. number of firms' leading players, revenues generated, employment generated, major customers and major. suppliers)' and assessed the general business environmenl withi, which players of the industry ffi, X'-t*lJffi:il'o " kev characteristics or the philippine printing industry that iV{ethodonogv For this study' we analyzed existing data sets available fi.om government (e.g. National Statisticai coordination Board) ur',d oth., reliable sources (e.g. Top g000 corporations, Top 15'000 corpo.ations)' For rntemation al d,ata,rve depended largely on Euromonitor Intemational.